SEM Supervisor

ROLE: SEM SUPERVISOR TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW As an SEM Supervisor , you will lead the strategic planning, execution, and optimization of search and retail media programs across a portfolio of clients while providing day-to-day leadership to members of the SEM team. You are responsible for delivering integrated, data-driven media strategies that drive measurable business outcomes while ensuring campaigns are executed efficiently, governed effectively, and in accordance with best practices. You will act as the senior subject matter expert across search and retail media, providing strategic recommendations to clients, mentoring team members, and championing continuous improvement through analytics, testing, and platform innovation. Just as importantly, you will translate complex platform capabilities and performance insights into clear, actionable recommendations for clients and internal stakeholders, helping them understand how search contributes to broader business and media objectives. Working closely with Client Services, Strategy, Analytics, and Creative teams, you will shape integrated media solutions while supporting the operational excellence required to manage high-performing search programs. This role balances hands-on expertise with people leadership and is responsible for elevating team capability, strengthening client relationships, driving operational excellence across account administration and governance, and contributing to the ongoing evolution of Salt’s performance media practice. Success in this role comes from the ability to combine deep platform expertise with exceptional communication, making complex search strategies accessible, actionable, and credible for clients and cross-functional partners alike. CORE RESPONSIBILITIES Search Strategy & Architecture Lead the strategic planning, development, and optimization of search and retail media programs across a portfolio of clients: Design full-funnel search strategies and cohesive account structures aligned to business objectives . Develop keyword, audience, and intent strategies that connect consumer behavior with media planning and measurement. Monitor campaign performance, pacing, budgets, and forecasting, proactively identifying optimization opportunities and risks. Build testing roadmaps and translate insights into scalable account improvements and strategic recommendations. Stay ahead of evolving search trends, including AI-powered search experiences, AI Overviews, automation, and platform innovation, adapting strategies accordingly. Ensure search programs integrate effectively with broader media, creative, analytics, and measurement strategies. Client Leadership & Strategic Communication Build trusted client relationships by confidently translating complex search strategies into clear, actionable business recommendations: Lead client meetings and strategic discussions, presenting recommendations with confidence and credibility. Clearly articulate the rationale behind search strategies, campaign performance, and optimization decisions to both technical and non-technical audiences. Demonstrate how search contributes to broader marketing objectives and integrates within full-funnel media plans.…