VP, Media Strategy

The Role We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media. At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel. The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan. We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays. The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks. #LI-DNI