Vice President of Influencer Marketing

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. ## **About the Role** We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment. ### Key Responsibilities **Strategy & Vision** - Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives. - Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve. - Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers. - Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite. **Team Leadership & Development** - Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners. - Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration. - Set clear team goals, establish performance standards, and ensure consistent career development for direct reports. **Partnerships & Creator Relations** - Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs). - Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals. - Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values. - Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting. **Campaign Execution & Cross-Functional Collaboration** - Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns. - Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming. - Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies. **Analytics, Measurement & Budget** - Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives. - Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue. - Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance. - Present results, learnings, and strategic recommendations to executive leadership on a regular basis. ### Skills, Knowledge and Expertise - 10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level. - Proven track record of building and scaling influencer programs that drive meas…