Product & Integrated Marketing Lead

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2026, we announced our $60 million Series D investment round , led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About the Role Fora is seeking a founding Product & Integrated Marketing Lead to define and execute the marketing strategy across our key advisor-facing products. This is a highly cross functional role that sits at the intersection of product marketing, integrated marketing, and customer insights. Reporting to the Head of Product Marketing & Integrated Marketing, you will own the end to end go-to-market strategy for a portfolio of products and features while helping establish the foundational processes that shape how marketing operates at Fora. This role offers the opportunity to own a critical area of the business, work to shape the Product & Integrated Marketing team, and partner across teams to deliver thoughtful, research-driven campaigns that drive product adoption and engagement and shape the Fora brand. AI-fluency and a commitment to a culture of experimentation is an expectation of this role. Key Responsibilities Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders. Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis. Combine established methodologies with AI native tools Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development. Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities. Translate customer insights into clear product positioning, messaging, and marketing strategies. Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative. Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness. Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution. Requirements 8+ years of experience in product marketing with ownership of end to end go-to-market strategies. Extensive experience planning and managing large scale, multi-channel marketing campaigns. Deep experience partnering wit…