Subject Matter Expert - Scale Campaign Performance with Meta Advantage+

**SME - Scale Campaign Performance with Meta Advantage+** *Location: United States* SweetRush has an exciting opportunity for a talented professional to join our Talent Solutions / Learning Design team! **Who We Are** At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn't just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it's about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in… **About the Opportunity** We are seeking a mid-to-senior-level Paid Social / Performance Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous review of quality, accuracy, and fidelity for a three-course Coursera specialization titled Scale Campaign Performance with Meta Advantage+. The course content is adapted from existing Meta webinars covering Advantage+ app campaigns, catalog ads, and shopping campaigns. This is an active editing and validation role where you will review, refine, correct, and augment AI-drafted course content generated by Coursera's tools to ensure absolute platform currency, technical accuracy, and learner engagement. As our SME, you'll validate and help shape the job responsibilities, skills, and learning objectives that will guide this certificate program, ensuring learners graduate with the practical, in-demand capabilities employers are seeking in this role. **Location:** United States, Remote **Contract Type:** Freelance **Project Duration:** Estimated execution across the development cycle **Project Capacity:** Not to exceed 60-80 hours **Start Date:** July 28, 2026 **Hourly:** Hourly Rate is Negotiable **Important note:** Technical attention to detail is paramount! To be considered for this role, you need to have **recent experience building and launching ads in 2026**, and you **must share a portfolio or samples of your ad work**. SweetRush is a remote organization, and as such, all resources must be technically savvy, have access to a strong internet signal, be comfortable with virtual/instant messaging and conferencing tools, and generally be available during established working hours. Your Impact and Responsibilities As the primary technical authority for this specialization, you will actively ensure the curriculum reflects current, real-world Meta Ads capabilities. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course: - Checkpoint 1: Program Outline Review - Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing. - Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level. - Checkpoint 2: Full Course Atlas (Script) Review - Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, and accuracy. - Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors. - Checkpoint 3: On-Platform Final Review - Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers. - Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness. - Continuous Quality Assurance & Content Creation - Source-Fidelity Checking: S…