Strategic Marketing Manager – Automotive

Strategic Marketing Manager – Automotive Delrin® Overview: Delrin® is an industry leading premium polymer company grounded in customer focus, strong innovation and 60+ years of industry leadership. Delrin® is a category creator with a longstanding reputation for quality, reliable supply and superior product performance. The iconic Delrin® brand, coupled with proprietary technology and deep application expertise make us a leader in High-End Engineering Polymer Market. Delrin® is an engineering plastic/polymer used as the essential and critical component by our customers in highly engineered and technical applications, to deliver unmatched mechanical performance, design flexibility, processing efficiency and cost-effective system solutions. We partner with our customers and provide a full-service solution across their lifecycle as a comprehensive technical partner. We solve customers’ problems and add value through unmatched mechanical performance, broad product portfolio, extensive application know-how and a global innovation capabilities. Delrin® enjoys exciting growth prospects from mobility/automotive, material handling, healthcare and consumer applications. We are excited to be able to operate as a focused private company that is more entrepreneurial in nature, and where growing our business is the top priority. We offer a compelling environment for motivated talent to help shape the future of the business, while growing your career with us. Job Description: Delrin® is seeking an experienced strategic marketing manager to lead our strategy and execution to grow our automotive business (ex-APC). This role will be responsible for delivering a multi-year growth pipeline for this highly strategic end market. This role will spearhead all aspects of growth strategy development, including segmenting the relevant automotive markets, identifying target end markets, segments, applications and target components, developing go-to-market strategies and converting them to initiatives for target accounts, developing value proposition packages and driving initiatives to grow our sales/development pipeline. The role take the lead on regional programs to drive such initiatives across continents, and across target end applications, in partnership with the regional sales and application development teams. This is an exciting role that requires automotive/material acumen, expertise in the polymer/engineered materials value chain, and a strong analytical/product marketing toolkit. Key Responsibilities: Target market definition: Develop a rigorous segmentation and identify priority target markets where Delrin’s technical, commercial and operational value proposition can help address customer’s needs. Conduct detailed market research to identify applications, customer needs (CTQs), competitive landscape and performance requirements to position Delrin as a leading solution in automotive market. Go-to-market execution: Prioritize target opportunities and develop value proposition packages to propose winning solutions. Work with sales and application development engineers to develop account focused go-to-market plans to design-in and specify Delrin in targeted applications. Growth leadership: Apply marketing toolkit to support automotive commercial growth execution resulting in growing a strong pipeline. Coordinate across multiple programs to identify patterns and translate wins/success stories across regions and applications. Sales Enablement: Collaborate with the regional sales leaders and the global sales/application development leaders to execute customer engagement plans across design, material selection, molding and specification cycles. Product development: Shape the automotive technology/product roadmap working cross-functionally with R&D, sales and product management teams, resulting in a compelling set of offerings to win in the target end markets. Provide leadership to new product development initiatives to bring offerings to customers ra…