Sr Product Marketing Specialist

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team! **Be with the Industry Innovation Leader** **THE OPPORTUNITY** In collaboration with the Marketing Leader, develops go‑to‑market strategy and execution plan and product messaging for assigned HVAC categories. **What you will do** - Develops product messaging and positioning based on guidance from senior leaders and Product Management. - Translates technical features and regulatory requirements into customer‑facing content. - Creates persona‑based messaging for contractors, distributors, reps, and engineers. - Maintains product messaging documents and updates them as market conditions evolve. **Go‑to‑Market Strategy & New Product Introduction (NPI)** - Supports cross‑functional NPI planning and execution. - Builds launch materials such as sales tools, competitive comparisons, and channel content. - Coordinates with Sales, Channel Marketing, and Training to ensure readiness. - Tracks basic launch metrics and reports performance. **Competitive Intelligence & Market Insights** - Conducts product research and maintains feature/benefit matrices and battlecards. - Monitors regulatory changes and market trends. - Gathers VOC and field feedback to support messaging updates. **Sales & Channel Enablement** - Creates sales enablement tools such as sell sheets, spec guides, calculators, and presentations. - Supports contractor and distributor training initiatives. - Ensures materials are accessible and optimized for field use. **Lifecycle Management & Portfolio Optimization** - Guides lifecycle activities including product updates, transitions, and phase‑outs. - Aligns messaging for regulatory or efficiency changes. - Works with Supply Chain and Sales on availability communications. **Performance Measurement & Continuous Improvement** - Tracks KPIs related to product adoption and sales performance. - Drives continuous improvement across GTM execution. **Cross‑Functional Influence** - Collaborates with Product Management, Sales, and Marketing teams. - Influences cross‑functional partners through strong communication. **QUALIFICATIONS** - Bachelor’s degree in marketing, Business, Communications, or related field. - 5+ yrs experience in channel or trade marketing within HVAC, building technologies, or industrial B2B. - Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred. - Proven track record supporting NPI go-to-market programs and portfolio messaging. - Ability to translate complex technical products into clear customer value pro…