Head of Product Marketing

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you Your Mission We’re looking for a Head of Product Marketing to define and lead how Teya’s products come to market — from positioning and messaging to launch strategy and ongoing adoption. You’ll sit at the intersection of Product, Sales, and Marketing, translating customer insights into stories that resonate and strategies that drive impact. This is a strategic and hands-on role. You’ll shape the narrative around Teya’s growing suite of products, ensure commercial teams are armed to win, and help us accelerate adoption, revenue growth, and market expansion across Europe. What You’ll Do Strategy & Leadership - Own and evolve the global Product Marketing strategy across Teya’s payment solutions, merchant services, and digital tools. - Build, lead, and mentor a high-performing product marketing team, setting standards for excellence in messaging, positioning, and go-to-market execution. - Partner closely with Product, Commercial, and Growth leadership to ensure alignment from roadmap to revenue. - Define and track core KPIs — adoption, feature engagement, win rates, upsell success — to measure and optimise product marketing impact. Go-to-Market Execution - Design and deliver GTM strategies for new launches, feature rollouts, and market expansions — from concept to post-launch optimisation. - Lead cross-functional launch planning with Product, Marketing, and Sales to ensure readiness, alignment, and measurable outcomes. - Translate technical capabilities into simple, compelling value propositions that speak to SMB pain points and growth opportunities. - Partner with Product and Commercial teams on pricing, packaging, and positioning decisions based on customer insights and market dynamics. Positioning, Messaging & Storytelling - Develop clear, differentiated messaging for each product line, audience segment, and market. - Build scalable messaging frameworks that articulate Teya’s value across payments, commerce, and business management. - Ensure consistency across all customer touchpoints — from web and campaigns to sales enablement and partner materials. Enablement & Revenue Support - Equip Sales, Partnerships, and Customer Success with effective collateral — playbooks, decks, case studies, and competitive battle cards. - Lead internal enablement sessions to ensure teams deeply understand product value, differentiation, and GTM priorities. - Partner with Growth and Retention teams on lifecycle campaigns to drive adoption, upsell, and retention. Market Intelligence & Insights - Own competitive and market intelligence — monitoring trends, customer needs, and competitor moves to inform strategy and roadmap. - Partner with Product on roadmap prioritisation, ensuring market demand and customer voice are embedded in development decisions. - Conduct qualitative and quantitative research to validate product-market fit, inform messaging, and optimise positioning. What We’re Looking For Experience - 8+ years in B2B SaaS or fintech Product Marketing, ideally in fast-scaling, multi…