Social Media Manager

## **About Us:** Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 72+ year old company is owned by 29 independent Farm, Ranch & Home retailers (“Members”) who operate approximately 700 stores across the US with combined annual sales in excess of 7.5 billion dollars. Our member/owners retail items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home. We are looking for enthusiastic people who like to win! We place a tremendous amount of emphasis on creating a dynamic and positive company culture. Most of our employees will tell you that Mid-States is the best place they’ve ever worked. We value high-energy people with positive attitudes who believe in the concept of “serving to wow”! Our consumers are primarily rural people raising kids, pets, cows, and crops so traditional values like God, family, and patriotism are important virtues. So, if you are enthusiastic, competitive, have a great attitude, have excellent written and verbal communication skills, like to build strong relationships, like to win, and refuse to eat meat grown in a lab – Mid-States may be the place for you! If you are not, please apply with our competitors! # **POSITION OVERVIEW:** The ideal candidate brings a strong command of platform-specific content strategy, a sharp eye for brand storytelling, and the ability to work cross-functionally with Brand Managers, Creative Services, and agency partners without requiring constant direction. This role demands someone who can read the room on each brand’s voice, move quickly on trends, and hold themselves accountable to performance outcomes. This is a mid-level, independently driven role that requires a confident social media professional capable of owning the full content lifecycle—from strategy and planning to creation, publishing, community management, and performance reporting—across 20+ brands with active support for 6–8 priority brands at any given time. This is a hands-on, execution-focused role that blends creative and analytical thinking. Success requires strong organizational skills, platform fluency, and the ability to balance multiple brand priorities simultaneously in a fast-paced environment. # **KEY RESPONSIBILITIES:** - Serve as the primary point of contact for social media execution between Mid-States private brands, internal stakeholders, and agency partners - Develop and maintain social media strategies and content calendars for assigned private brands - Create, schedule, publish, and monitor content across social media platforms including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and emerging channels as appropriate - Partner with Brand Managers to align social media plans with product launches, seasonal campaigns, promotions, and broader marketing initiatives - Write social media copy that reflects each brand’s unique voice, positioning, and target audience - Coordinate with Creative Services to develop visual assets, videos, animations, photography requests, and other content needs - Create basic social media assets and content using tools such as Adobe Creative Cloud, Canva, or similar platforms - Monitor brand accounts and manage community engagement by responding to comments, direct messages, and customer inquiries in a timely and professional manner - Escalate customer service issues, product concerns, and reputation management situations to appropriate internal teams - Identify opportunities to engage with relevant influencers, creators, ambassadors, and industry communities - Track social media trends, platform updates, and emerging best practices to improve performance and identify new opportunities - Analyze and report on social media performance, audience growth, engagement metrics, website traffic, and campaign effectiveness - Provide recommendations for content opt…