Silver Dollar City - Marketing, Student & Youth Sales Manager (Exempt)

- Develop and execute annual sales, marketing, and promotional strategies to increase awareness, attendance, and revenue within the student and youth market. - Own the overall growth strategy for student travel, educational field trips, youth sports, student performances, and special youth programming. - Stay ahead of the academic calendar and industry trends to identify opportunities, launch new initiatives, and maximize booking windows. - Serve as the primary relationship manager for school districts, educators, coaches, athletic directors, tour operators, youth organizations, and community partners. - Represent Herschend and Silver Dollar City Parks & Resorts within local, regional, and national student travel markets through networking, trade shows, community involvement, and industry associations. - Identify, solicit, and secure new business opportunities while strengthening and expanding existing customer relationships. - Partner with the Marketing team to develop promotional campaigns, digital content, sales materials, and messaging that increase market visibility and drive bookings. - Collaborate with Operations and other departments to develop new programs, events, and experiences that attract student and youth groups. - Prepare proposals, contracts, correspondence, itineraries, and event documentation. - Monitor market trends, competitive activity, booking pace, and customer feedback to adjust strategies and maximize performance. - Establish and monitor revenue goals, booking pace, sales pipeline, and key performance indicators, providing regular reporting and forecasting. - Provide leadership, coaching, and direction to the Student & Youth Sales Coordinator(s), delegating event coordination and administrative responsibilities while maintaining accountability for departmental performance. - Provide overall oversight of student and youth events, ensuring successful execution through effective planning, communication, and cross-functional collaboration. - Serve as the primary escalation point for key accounts, strategic partnerships, and complex customer issues. - Lead the Student & Youth Sales function through both strategic leadership and hands-on execution. While providing direction and oversight to the Student & Youth Sales Coordinator(s), this position is expected to actively perform the day-to-day sales, customer service, event coordination, administrative, and client support responsibilities of the department as business needs require. - Perform other duties as assigned in support of departmental and organizational objectives. **What we're looking for:** - Someone with strong professional judgment to resolve complex issues, make sound decisions, and ensure compliance with company policies and organizational standards. - Someone with a friendly, positive, and professional demeanor who builds strong relationships with clients, colleagues, partners, and stakeholders. - Someone with exceptional communication and interpersonal skills, with the ability to coach, motivate, and provide clear direction to team members. - Someone with the ability to maintain professionalism under pressure, effectively manage competing priorities, and lead others through changing business needs. - Someone who is self-motivated, proactive, and accountable, with the ability to work independently while empowering others to succeed. - Someone with the ability to maintain confidentiality and exercise sound judgment when handling sensitive employee, client, and organizational information. - Someone with strong problem-solving and decision-making skills who fosters collaboration, accountability, and a positive team environment. - Someone with exceptional organizational skills and attention to detail, ensuring accuracy in reporting, planning, budgeting, and operational processes. - Someone with the ability to travel regionally and nationally to represent the company at conventions, trade shows, meetings, and industry events. - Someone with demons…