Senior SEO & Digital Marketing Specialist (Full Time - Remote)

**Position : Senior SEO & Digital Marketing Specialist** **Client’s Name : Limitless Build** **Company’s Website :** [**https://limitlessbuild.com.au/**](https://limitlessbuild.com.au/) **Salary : $ 1,500 - 2,000 AUD (approx. Php 64,000 - 85,000)** **Working Hours & Conditions : 40 hours per week AEST** **ABOUT THE ROLE:** We are seeking a highly experienced Senior SEO & Digital Marketing Specialist to take complete ownership of our digital marketing function across two established brands within the residential construction industry. This is not a junior execution role. We're looking for someone who can confidently step into the business, identify opportunities, solve existing marketing challenges, and proactively drive measurable growth. Our business is transitioning away from an external marketing agency after identifying significant gaps in performance. You'll become our dedicated in-house marketing specialist, responsible for improving search visibility, generating quality leads, optimising paid advertising, strengthening our online authority, and helping shape the future direction of our marketing strategy. If you're someone who enjoys taking ownership, making strategic decisions, and delivering real business outcomes—not simply completing tasks—this role is for you. **OVERVIEW:** You are a senior digital marketing professional who thrives on autonomy and accountability. You don't wait to be told what to do—you identify opportunities, present solutions, and confidently guide business owners through marketing decisions. You're equally comfortable diving into technical SEO issues, launching Google Ads campaigns, analysing conversion data, creating engaging social content, and recommending what should happen next. Most importantly, you understand that great marketing isn't just about traffic—it's about generating qualified enquiries and helping grow a business. **RESPONSIBILITIES:** **SEO Strategy & Technical Optimization** - Own SEO performance across two company websites - Conduct ongoing technical SEO audits and resolve website issues impacting search performance - Improve Core Web Vitals, site structure, indexing, crawlability and on-page optimisation - Implement keyword strategies that improve rankings and organic lead generation - Optimise metadata, schema, internal linking and content structure - Monitor SEO performance and recommend continual improvements **Authority Building & AI Search Optimization** - Develop and execute backlink strategies that improve domain authority - Identify and leverage high-value backlink opportunities, including existing media coverage and industry partnerships - Improve visibility within emerging AI-powered search platforms, including Google Gemini and other AI search experiences - Stay current with evolving SEO and AI search best practices **Google Ads & Paid Media** - Manage and optimise Google Ads campaigns - Oversee Meta advertising campaigns across Facebook and Instagram - Monitor campaign performance and maximise return on ad spend - Continuously test audiences, creative, landing pages and campaign structures - Recommend budget allocation and optimisation strategies **Website & Landing Pages** - Create and optimise landing pages that increase conversions - Work within WordPress to improve website performance and user experience - Review website functionality and identify opportunities to improve enquiry generation - Assist with website improvements and ongoing content optimisation **Social Media & Content Marketing** - Manage social media across both brands - Create engaging content, graphics and campaigns aligned with business objectives - Develop content calendars and campaign ideas - Grow audience engagement and brand awareness - Ensure messaging remains consistent across all channels **Marketing Strategy** - Take ownership of the overall marketing roadmap - Recommend weekly priorities and longer-term initiatives - Present practical marketing recommendations based on performanc…