Sr. Sales Planning & Forecast Manager

We’re looking for a Sr. Sales Planning & Forecast Manager to own and lead sales forecasting, reporting, and forecast performance across our key retail and e-commerce partners. This role is highly cross-functional and will work closely with Sales, Finance, and Demand Planning to build accurate forecasts, improve forecasting processes, and provide the business with clear visibility into future demand. If you enjoy working with data, understanding what drives sales, and using modern analytics and AI tools to improve forecasting and decision-making, this role is for you. KEY RESPONSIBILITIES - Own and lead the sales forecasting process across retail and e-commerce channels, customers, and products - Develop and manage weekly, monthly, quarterly, and longer-range sales forecasts using historical sales, POS data, trends, seasonality, promotions, and business inputs - Partner closely with Sales leadership to incorporate customer insights, opportunities, risks, promotions, and changing market conditions into forecasts - Drive cross-functional forecast alignment across Sales, Finance, Demand Planning, Supply Chain, and Marketing - Analyze actual sales performance against forecast and identify key drivers of forecast variance - Own forecast accuracy, forecast bias, and other key forecasting KPIs, identifying opportunities for continuous improvement - Identify and communicate emerging trends, risks, and opportunities that could impact future sales performance - Lead forecasting for new product launches, promotions, product transitions, and other major business events - Partner with Demand Planning and Supply Chain to ensure sales forecasts provide an accurate demand signal for inventory and supply planning - Collaborate with Finance to align sales forecasts with revenue expectations, financial plans, and business outlooks - Build and deliver regular forecast reporting, insights, and recommendations to Sales and leadership - Own and improve forecasting processes, tools, methodologies, and reporting - Work with third-party forecasting, planning, retailer, and data platforms and help drive integrations across systems - Ensure data quality and consistency across internal and third-party systems used for forecasting and reporting - Build, improve, and automate forecasting tools and reporting using Excel, BI, AI, and planning platforms - Leverage AI and emerging analytics tools to improve forecasting, automate analysis, identify patterns, and surface actionable insights - Evaluate and implement new AI-enabled tools and capabilities that can improve forecast accuracy, reporting efficiency, and decision-making - Perform scenario and sensitivity analysis to help the business understand potential outcomes, risks, and opportunities - Establish scalable forecasting processes and best practices as the business and analytics capabilities grow REQUIRED QUALIFICATIONS - 5–8+ years of experience in sales forecasting, demand planning, sales analytics, or a related analytical role - Strong understanding of sales forecasting processes, methodologies, and reporting - Demonstrated experience owning or leading a forecasting process - Strong analytical skills with the ability to work with large and complex datasets - Advanced Excel skills including pivots, formulas, lookups, and data modeling - Experience analyzing historical sales, POS, inventory, and demand data - Strong understanding of forecast accuracy, bias, variance analysis, and forecast performance metrics - Experience working with third-party forecasting tools, data platforms, and system integrations - Experience using AI tools to accelerate analysis, automate workflows, or improve forecasting and business insights - Ability to translate complex data into clear business insights, recommendations, and actions - Strong cross-functional leadership skills and experience influencing stakeholders across Sales, Finance, Supply Chain, Demand Planning, and Marketing - Ability to challenge assumptions, identif…