Senior SEA Manager (m/f/d)

## Company Description **About Redcare Pharmacy:** As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today. ## Job Description **About the role:** As **Senior SEA Manager (m/f/d) in our New Customer Acquisition Team**, you own our Google Shopping & Search and Bing campaigns from strategy to execution. You don't just manage campaigns. You architect them, challenge them, and relentlessly optimise them. With a sharp eye on KPIs and a hunger for efficiency, you identify levers others miss and turn insights into real business impact. This is a role for someone who loves the craft of paid search, thinks in systems, and brings a passion for AI-powered automation. You'll have **real ownership, real budget, and real impact from day one.** The position can be filled on a full-time or part-time basis (minimum 30 hours per week). ## Qualifications **About your tasks:** - **Plan, implement, and own** Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation. - Strategically **develop and scale the paid search advertising channel**, shaping its long-term direction. - Take full responsibility for **significant advertising budgets**, spending them as if they were your own. - Optimise the s**earch & shopping campaign portfolio end-to-end**: structure, bidding, audiences, feeds, and copy. - **Analyse** performance data, surface insights, and translate them into concrete optimisation actions. - Own the annual **budget plan and KPI framework**; present results and strategy to senior stakeholders. - Lead **A/B and multivariate testing initiatives** and turn learnings into lasting improvements. - **Collaborate** closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and measurement accuracy. 🤖 AI & Automation: We actively encourage using AI tools, scripts, and automation to multiply your impact. If you've built smart workflows or experimented with LLMs in a marketing context - bring those ideas. We want to hear them! **About you:** - **5+ years of hands-on SEA / Performance Marketing experience**, with proven ownership of Shopping and Search campaigns at scale. - Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimisation — tools like ProductsUp are a plus. - **Strong analytical mindset:** you live in the data, love finding patterns, and know how to act on them. - Proficient in **Excel / Google Sheets**; comfortable with **attribution models** and **web analytics** (GA4, etc.). - Fluent English is a must; German is a strong plus and will give you an edge in our team. - Our office is in Cologne. If you're nearby, great! If not, remote (within Germany) works just fine for day-to-day. That said, we do have team events and moments where being in the office matters, and we'd expect you to join those. ## Additional Information **About your benefits:** - **Corporate pension plan**: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice. - **Personal development:** Grow! We support and encourage your leadership development through various in- and external trainings. - **Mental Health**: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge. - **Mobility:** We provide our employees with a fully costed Deutschland Ticket which can be used at any time. - **Vacation:** 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us). - **Sports:** St…