Senior Product Marketing Specialist, Global System Integrators (GSI) and Channel

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Core Responsibilities Role Summary As a Senior Product Marketing Manager for Global System Integrators (GSI) and Channel Partners, you will drive go-to-market efforts that align Okta’s identity platform with the business strategies and solutions of key AMER and global partners. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies. This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness. Go-to-Market Execution Support cross-functional product launches and solution rollouts in collaboration with GSI and Channel partners. Support integrated campaigns to drive GSI and Channel pipeline. Own the development of partner-specific value props, solution overviews, pitch decks, playbooks and strategic partner program updates. Collaborate with Enablement to plan and execute enablement materials, to be delivered both internally and externally (with partners). Content Creation & Cross-functional Collaboration In collaboration with partner marketing, partner programs and external agencies, author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand gen and awareness. Partner with Campaigns, Field, and AR/PR to amplify GSI and Channel narratives and momentum. Support executive comms and partner events with messaging, abstracts, and on-stage presence content. Ensure partner program materials align with the product and GTM strategies. Qualifications 5+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role Strong experience working with or supporting Global System Integrators (GSI) and Channel partners Proven ability to create compelling messaging and enablement for technical and business audiences Demonstrated success in launching partner GTM programs that drive measurable results Excellent communication, project management, and cross-functional collaboration skills Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution Bachelor’s degree required; MBA or equivalent experience preferred #LI-Hybrid P24846_3413805 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordanc…