Senior Marketing Insights Analyst

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About Us Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites. About the role The Senior Marketing Insights Analyst sits at the intersection of B2B marketing strategy and performance analytics. You’ll help marketing leadership see around the corners by digging into topics like what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions. This is a high visibility role with direct exposure to marketing leadership. We're looking for someone who brings structure to ambiguity, has the business judgment to challenge assumptions, and can move fast without sacrificing rigor. Rather than joining a large, mature analytics function, you'll be one of the first dedicated analysts helping measure marketing and GTM performance during a period of real organizational change. What you’ll do Insights & executive reporting Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels Partner closely with the corporate analytics, finance and GTM strategy to build actionable and scalable reporting Impact measurement Scope dashboard needs and partner with the Analytics team to build them out Develop segment and region level views of marketing performance to support resource allocation decisions Design and maintain models to quantify the impact of marketing programs across the buyer journey Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios Experimentation & optimization Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics) What we’re looking for Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendati…