Senior Lifecycle Marketing Manager, Retention

About The Role: Little Spoon was founded on the belief that today’s parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves. Little Spoon is looking for a Senior Lifecycle Marketing Manager, Retention to own our retention lifecycle strategy across email, SMS, push, and in-app channels. This is a high-ownership, high-visibility cross-functional role. The person who steps into this role should walk into every cross-functional room as the clear retention expert with a deep understanding of the Little Spoon customer experience across every touchpoint—shaping what lifecycle does, why, and what it should do next. This role requires someone who can independently drive programs from ideation through post-launch readout, communicate proactively across partners and leadership, and establish a strong, confident POV on what retention communications should look like at Little Spoon. What You’ll Do: Retention Program Strategy + Execution Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV) Be the person others consult on what's happening in the retention journey, fluent enough in every active program to answer questions on setup, audience, logic, and performance on the spot Cross-functional Collaboration Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations, not waiting to be invited in Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs) Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance Program Scope Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership) Monitor and analyze performance on an ongoing basis, translating data into clear strategic recommendations What You’ll Bring: You are the expert in the room and you act like it, You bring your retention POV vocally to cross-functional meetings without being asked You independently drive projects from kickoff to post-launch readout and you surface blockers, communicate scope changes, and close loops You make decisions with confidence and communicate them clearly, course-correcting based on data You know the details of every program you own, how it's set up, what it sends, who receives it, and how it's performing You have a strong experimentation instinct paired with rigorous measurement discipline - you design tests to learn, not just to ship You are organized and systems-oriented, with a disciplined approach to tracking in-flight work and surfacing what needs to move You're a positive, collaborative presence - you bring energy and warmth to the work while holding a high bar for quality and execution You are obsessed with and deeply understand the Little Spoon customer experience and use that knowledge to consistently elevate both lifecycle strategy and cross-functional decision-making You actively le…