Marketing Manager

About XP Health At XP Health, we're on a mission to revolutionize vision care through cutting-edge technology, including augmented reality, while ensuring a delightful and seamless user experience. We aim to make high-quality eye care accessible to everyone. Today, we are honored to serve over 3,000 clients, including several Fortune 500 logos and notable Silicon Valley companies. With passionate founders and a team that boasts deep expertise in the field, XP Health has driven efficient, best-in-class growth to date, and is hungry for more. We invite you to become part of our dynamic and diverse team, where unique perspectives meet unparalleled growth opportunities. With over $50M in funding raised, including our Series B round in early 2024, we’re positioned for exciting new challenges and impactful contributions to the healthcare landscape. The Opportunity XP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle—from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands-on marketer who enjoys turning strategy into execution and thrives in a fast-paced, collaborative environment. You’ll play a critical role in bringing XP Health’s story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high-impact campaigns. If you’re energized by experimentation, data-driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact. Core Responsibilities Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels Lead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendors Code and QA templates Schedule email and SMS sends Troubleshoot delivery or performance issues Support client reporting Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention Partner with Sales to align marketing efforts with revenue goals and support pipeline growth Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption Build and maintain strong relationships with external clients, partners, agencies, and vendors Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps Requirements 3+ years of experience in Marketing, Business, Communications, or a related field Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud) Proficiency with design tools such as Figma or Adobe Creative Suite Comfort working cross-functionally and communicating clearly with both technical and non-technical partners A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative Bonus Skills (Nice to Have) Visual design or light coding experience Product marketing experience, including personas, user journeys, or messaging frameworks Experience leveraging AI tools or automation to improve marketing efficiency and experimentation Why Join XP Health? Shape the future of vision health with an ownership mindset in a mission-driven startup Work alongside a team that values innovation, creativity, and bold execution Be the face of change for providers transforming the member experience Competitive compensation, benefits, and growth opportunities in a scaling company We ar…