Senior Integrated Content Marketing Strategist

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks — all engineered to move a considered, multi-stakeholder buyer through a long B2B sales cycle. Senior Strategists build and defend content roadmaps directly with C-level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind. This is a strategist who thinks in systems: mapping content audits to the buyer journey, running audience research and stakeholder interviews to surface what actually moves a B2B deal forward, and adapting the roadmap as account performance and market signals shift. They bring product-level thinking to the content offering itself; proposing new formats and approaches before clients ask. They will also mentor and uplevel the strategists and writers who support their accounts. They are equally fluent identifying the single biggest content opportunity in a client's funnel and articulating why it matters in a room full of VPs and CMOs. Key Responsibilities: Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output Enhance and optimize business operations through the deployment of AI technologies Utilize and leverage Power Digital's nova ecosys…