Senior Director, APAC Sales

Position: Senior Director, APAC Sales Position Type: Full time Department: International Sales Location: Singapore, Australia, or US West Coast; domestic and international travel up to 50% Experience: Bachelor’s degree required; Master’s preferred.10+ years of experience in life sciences and NGS sales, with multi-country regional management experience. Position Summary We are seeking an experienced Senior Director, APAC Sales who will play a pivotal role leading and directing all commercial sales efforts across the Asia-Pacific region to maximize revenue and operational excellence. This is an incredible opportunity for someone who is passionate about developing and executing a successful sales strategy for rapid growth across diverse APAC markets. We are looking for candidates with a proven track record of leading multi-country commercial organizations and experience with genomics sales. This role reports to the Chief Commercial Officer. The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. The candidate will also be a player coach in selling direct to KOL’s and managing a funnel while managing sales reps and distributors in the region. If you possess the following and want to make a meaningful impact, we invite you to explore this role. Responsibilities Create and implement Watchmaker’s APAC sales strategy across direct and distributor markets Key countries to focus and grow initially include: China, S. Korea, Japan, Australia, India Lead and develop the APAC commercial team, partnering with the existing in-region team and adding new direct hires over time; ensure the team is motivated, mentored, incentivized, and retained Identify, develop, and manage international distribution channels across APAC markets including Greater China, Japan, South Korea, Southeast Asia, ANZ, and India; provide sales, marketing, and customer support as needed Establish relationships with KOL’s and key customers in the regions (leading Genome sequencing centers, services providers and translational laboratories utilizing NGS) Leverage Commercial Operations and analytics to accurately forecast and implement operational plans to drive revenue growth across the region Monitor and respond to APAC market dynamics to drive market development and expansion strategies Collaborate appropriately with the Executive team, Marketing, R&D, Finance, Product Management, and Commercial Operations to translate regional customer feedback into current and future products Coordinate sales and marketing campaigns across APAC markets to ensure rapid increase in regional sales Own the APAC sales budget; set quarterly and annual sales goals by collaborating with Finance and Commercial Operations teams Manage KOL relationships across clinical, pharma, and academic genomics segments to identify themes across customer needs and drive core initiatives to improve customer success Engage directly in the field — KOL meetings, high-level prospecting, customer qualification at strategic accounts, trade shows, and conference presence Represent Watchmaker at major industry conferences, tender events, and customer engagements across APAC Sponsor regional regulatory and market-access workstreams in coordination with HQ Education and Experience Bachelor’s degree required (in life science or biomedical engineering preferred), Master’s preferred 10+ years of experience in life sciences sales, with a career track record of enabling rapid and sustainable growth across APAC markets Demonstrated experience in sales management, preferably in NGS sales, with a high level of business acumen in the life sciences tools market Multi-country APAC quota ownership across direct and distributor channels Strong understanding of distribution strategies and direct experience working with distributors, including contracting, performance management, and partner restructuring Experience driving organizational excellence…