Sales Director

# Sales Director Location: New York, NY Hours: Full-Time Reports To: COO ## About the Role Our client, a fast-growing solar design and installation company based in New York City, is looking for a driven and experienced Sales Director to elevate their solar sales operation and lead the next phase of growth. This is a high-impact leadership role for someone who brings deep knowledge of the residential solar market, a structured approach to sales process, and a genuine passion for building high-performing teams. Reporting to the COO and serving on the leadership team, the Sales Director will own the full sales function — from process design and team training to pipeline metrics and accountability culture. This role is designed for a leader who is ready to step in, establish credibility with a tenured team, and help it grow. . ## What You’ll Do Sales Leadership & Strategy - Own and drive monthly, quarterly, and annual residential solar sales targets. - Design and implement a structured, repeatable sales process that scales with the business. - Participate in leadership meetings as the voice of the sales function. - Develop territory and channel strategies to expand the company’s footprint across NYC. - Collaborate with the Marketing Director to optimize lead flow, conversion, and follow-up processes. Team Development & Accountability - Lead, coach, and grow a tenured sales team. - Establish clear KPIs, metrics, and accountability frameworks across the sales function. - Deliver hands-on training in your sales methodology, ensuring consistency and adoption across the team. - Provide regular and impactful feedback and mentorship to direct reports. - Foster an environment of initiative, accountability, and continuous improvement. Process & Technology - Optimize CRM workflows to improve reporting, forecasting, and team productivity. - Identify and implement opportunities for AI-assisted and virtual sales to expand reach and efficiency. - Analyze pipeline data, close rates, and customer behavior to drive continuous process improvements. Culture & Cross-Functional Collaboration - Build strong relationships across a tenured, close-knit team — earning trust through consistency and results. - Build a culture … - Work cross-functionally with Operations, Design, and Customer Experience to ensure a seamless customer experience. - Represent the company at industry events, trade shows, and community engagements. - Carry out additional duties as required by the leadership team. ## What We’re Looking For Required: - Residential solar sales experience — this is non-negotiable; you must know the space. - Demonstrated track record leading and growing sales teams, ideally 10+ reps. - A clear, teachable sales methodology that you have implemented and refined. - Strong process orientation — you build systems, not just close deals. - Experience driving sales culture change — accountability, metrics, and initiative. - Comfort working with CRM platforms (Salesforce or equivalent) and data-driven reporting. - Excellent communication, coaching, and interpersonal skills. - Ability to manage change within a tenured workforce — relationship-builder first. Nice to Have: - Experience with AI-assisted or virtual sales tools and strategies. - Familiarity with NYC residential housing and construction market. - Background in high-growth, entrepreneurial environments. - Spanish-speaking is a plus. ## Compensation & Perks Competitive compensation commensurate with experience, including base salary and performance-based incentives. Base salary in the range of $130-$170K with bonus and commissions getting to ~$250-300K OTE. Benefits: - Medical, dental, vision, and life insurance — employer covers 100% of employee premiums on select medical plans - 401(k) Retirement Plan (Traditional & Roth) with 4% tiered company matching — eligible after 6 months - Quarterly profit-sharing bonus - Paid Time Off + 11 company holidays - Pre-tax commuter transportation benefit (MTA Metro…