Recruitment Marketing Specialist

We're scaling fast, and we need someone who can keep up. As our Recruitment Marketing Specialist, you'll play a pivotal role in how we attract world-class talent across our key regions. This isn't a role where you'll be waiting for briefs to land in your inbox - you'll be driving the plans, building the campaigns, creating the content, and measuring the impact, all at pace and at scale. Sitting within the marketing team and reporting directly to the Director of Marketing, you'll work hand-in-hand with our Head of Talent Acquisition to ensure our recruitment marketing activity isn't just active, but genuinely moving the needle on the metrics that matter. You'll bring creativity, commercial thinking, and a deep understanding of global talent attraction to a business that's serious about hiring the best people. and serious about how it shows up to them. If you thrive in fast-moving environments, love the intersection of marketing and people, and know how to build campaigns that make incredible candidates stop scrolling and take notice, this is the role for you. Responsibilities: Plan, build, execute and optimise multi-channel recruitment marketing campaigns to attract talent across a range of global roles, with a particular focus on tech and SaaS disciplines Manage and grow our presence across key talent attraction channels including LinkedIn, job boards, and niche tech communities; we're looking for innovative, outside-the-box thinking to reach incredible talent, not just the obvious places Concept, produce and publish short-form video content and Instagram reels that authentically showcase our culture, people and employee experience to attract top talent across global markets Partner closely with the People & Talent team to understand hiring priorities across regions and translate them into compelling, timely campaign briefs that reflect the urgency of our growth Utilise audience segmentation, talent personas and targeting strategies to reach passive candidates and hard-to-reach talent pools Write and edit engaging candidate-facing copy for paid ads, PPC, landing pages, email nurture sequences, and social content, adapting tone and messaging for different regions and audiences Track, analyse and report on campaign performance metrics (applications, cost per hire, source quality) in close collaboration with the Head of Talent Acquisition, using shared insights to continuously improve attraction performance and ensure recruitment marketing activity is directly influencing key hiring outcomes Manage recruitment marketing budgets and paid media spend across multiple markets, ensuring strong ROI across all channels Support the maintenance and evolution of our employer brand, ensuring consistency of tone and messaging across all candidate touchpoints globally Stay across industry trends, competitor activity and emerging platforms to keep our talent attraction strategy current, competitive and ahead of the curve Required experience and skills: 2–4 years of experience in a marketing role, with demonstrable exposure to recruitment marketing, employer branding, or talent attraction campaigns on a global scale; particularly across the US market, including an understanding of regional candidate behaviours, platform preferences, and messaging nuances. Strong campaign management skills with experience running paid and organic activity across LinkedIn and other digital channels, with the ability to manage multiple campaigns across different markets simultaneously Excellent copywriting ability; you can adapt your voice for different audiences, regions and formats, and write content that converts; including a solid grasp of SEO as it applies to careers pages and job content Strong content creation experience across both written and video formats, including short-form video and Instagram reels; you're comfortable being hands-on with production, not just briefing it out Comfortable with analytics and reporting; confident interpreting data, spott…