Product Marketing Specialist II

Who we are : Maravai LifeSciences translates extraordinary science into everyday miracles, helping biotech, biopharma, and life sciences companies everywhere deliver novel vaccines, therapeutics, and diagnostics. We are global leaders in providing products and services within the fields of nucleic acid production and biologics safety testing to many of the world's leading biopharma, vaccine, diagnostics, and cell and gene therapy companies. At Maravai, we believe that diverse perspectives are the foundation of innovation. Through an inclusive and equitableculture where every team member is inspired to bring their best selves to work, we cultivate an environment in which we can lead together, providing differentiated value to our customers, and enabling the miracles of science. For over 35 years, Maravai’s portfolio companies have served as a catalyst for innovative, lifesaving technology for humanity. Pioneering nucleotide research since its inception, we are now leading the way in the rapidly expanding mRNA market. Your next role as a Miracle Maker Maravai LifeSciences is seeking a #MiracleMaker to join our Marketing team as a Product Marketing Specialist II . The Outbound Product Marketing Specialist independently executes outbound marketing programs that drive product awareness, customer engagement, and demand generation across TriLink's portfolio of nucleic acid products and services. This role partners with Product Management, Commercial, Scientific, and Marketing teams to deliver multi-channel campaigns, digital marketing initiatives, product launches, and scientific events. The position applies marketing, digital, and project management expertise to optimize campaign performance, support commercialization, and strengthen customer engagement. How you will make an impact: Execute outbound marketing campaigns across email, web, social media, digital advertising, and marketing automation platforms that support product awareness and demand generation. Develop campaign content, messaging, promotional materials, and digital assets that communicate product capabilities and scientific applications. Coordinate product launches, webinars, scientific conferences, trade shows, and marketing campaigns while managing timelines, deliverables, and cross-functional activities. Partner with Product Management, Commercial, Scientific, Creative Services, and Marketing teams to execute integrated marketing initiatives and customer engagement programs. Manage campaign deployment, lead routing, marketing automation workflows, and digital marketing activities using CRM and marketing technology platforms. Monitor and analyze campaign performance, customer engagement, and marketing metrics to recommend improvements that enhance marketing effectiveness. Maintain campaign calendars, marketing assets, project documentation, and reporting to ensure timely execution and operational consistency. Identify and implement process improvements that strengthen campaign execution, marketing operations, and customer engagement. Perform other duties as assigned. The skills and experience that you will bring: Bachelor's degree in Life Sciences, Molecular Biology, Biochemistry, or a related discipline and 2+ years of experience in product marketing, digital marketing, demand generation, marketing operations, or related marketing functions; or an equivalent combination of education and experience. Experience working within biotechnology, life sciences, diagnostics, pharmaceutical, or other technical B2B industries. Experience executing digital marketing campaigns using CRM, marketing automation, content management, and digital advertising platforms. Salesforce, Account Engagement (Pardot), HubSpot, Marketo, Google Ads, LinkedIn Campaign Manager, or similar platforms preferred. Demonstrated ability to develop marketing content, coordinate campaigns, and support product launches, webinars, trade shows, or scientific events. Strong project management, organizational…