Growth Marketing Manager

What you’ll be part of Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster. The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can. About the role: We are seeking an exceptional Growth Marketing Manager to join our Growth Marketing team and shape how we drive Garner adoption at our largest clients. This role will report to the VP of Growth Marketing. We’re looking for a Growth Marketing Manager who will develop & optimize marketing campaigns (e.g., email, SMS, direct mail, creating customized marketing assets by customer) at our largest clients to drive member sign-ups and engagement with Garner + support marketing operations. This position will work closely with the Customer Success and client teams to promote Garner to employees and support client retention. As Garner scales fast, you will also build scalable, automated, and efficient processes and tools (including building AI tools). This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and improve health outcomes at scale. Where you will work: If HQ: This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday. What you will do: Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive client retention and member engagement Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement. Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization Owning key operational processes (eg working with print & swag vendors) Collaborate cross-functionally: Partner with Customer Success, Product, Data & Reporting to support new product launches, custom client marketing initiatives, and optimize marketing performance Build Scalable Processes & AI tools : You will automate workflows and build AI tools for engagement marketing - making us more efficient (i.e. executing on automation & operational improvements) in how we work with stakeholders and how we track, strategize, and execute on member engagement. What you will bring to the team: Bachelor’s degree in marketing, business, or related field preferred 4+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role Experience from a high-growth start-up , marketing agency, and/or digital health tech company preferred. Hands-on experience with cross-channel marketing platforms, preferably Iterable Tactical execution of email, segment, and campaign builds Familiarity with HTML/CSS for basic email template customization Basic desig…