Product Marketing Manager, INR

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. ## **JOB DESCRIPTION:** **Job Title** **Product Marketing Manager, INR** **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: - Career development with an international company where you can grow the career you dream of. - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. - An excellent retirement savings plan with a high employer contribution. - Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works out of our **Livermore, CA** location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges. As the INR **Product Marketing Manager**, you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training. **Principle Responsibilities** This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth. Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight. **Key Responsibilities** **Own the Business & Drive Strategy** - Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking - Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies - Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals - Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization **Translate Market Insights into Action** - Synthesize voice of customer, KOL input, and market research into clear recommendations - Influence product roadmap decisions by partnering closely with R&D and upstream marketing - Identify unmet needs and proactively propose solutions **Lead Cross-Functional Execution** - Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations - Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance - Act as the advocate…