Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

We are seeking an experienced **Performance Marketing Specialist / Media Buyer** with a proven track record in **Dubai real estate**, particularly in **off-plan property lead generation**. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets. This is a **remote freelance position** requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams. ### Key Responsibilities - Plan, launch, manage, and optimize lead generation campaigns across **Meta Ads, Google Ads, YouTube, Snapchat**, and other paid advertising platforms. - Generate high-quality buyer and investor leads for Dubai off-plan real estate projects. - Execute campaigns targeting international markets including the **UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa**. - Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches. - Monitor and optimize campaign performance based on KPIs including **Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS)**. - Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance. - Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets. - Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools. - **3–4+ years** of experience in Performance Marketing or Media Buying. - Proven experience managing paid advertising campaigns for **Dubai real estate agencies, developers, or off-plan property projects**. - Demonstrated success in generating qualified international real estate leads. - Strong expertise in: 1. Meta Ads Manager 2. Google Ads 3. YouTube Ads 4. Snapchat Ads - Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking. - Experience managing advertising budgets and improving lead quality while maintaining target CPL. - Strong analytical skills with the ability to interpret campaign data and make data-driven decisions. - Excellent communication skills in English. - Self-motivated, proactive, organized, and able to work independently in a remote environment. - Competitive salary - Fully remote work environment. - Opportunity for long-term collaboration and career growth.