Performance Marketing Manager

**Title:** Performance Marketing Manager **Department:** Marketing **Reports To:** VP of Marketing **Hours Required:** Full-time, Exempt **Schedule**: Hybrid, approximately 1–3 days per week onsite **Location**: Riverside, CA **Compensation: $85,000 – $110,000 annually, depending on experience** **The Job** At Jenson USA, we’re passionate about bikes, the outdoors, and the people who love both. Based in Riverside, we’re a leading retailer of all things cycling — from mountain and road to e-bikes — plus a growing selection of camp and hike gear. Our corporate office and warehouse is one of a kind in the region, and many of our team members are riders and adventurers themselves. While outdoor enthusiasm isn’t a job requirement, don’t be surprised if you end up joining a trail ride or swapping campfire stories with your coworkers. We offer a flexible, welcoming environment filled with down-to-earth people who care about what they do. In this role, you will help manage, optimize, and improve Jenson USA’s digital performance marketing programs, with primary focus on Google Ads, Google Shopping, Performance Max, and Microsoft/Bing Ads. You will work closely with internal teams and agency partners to improve traffic quality, ROAS, CAC, customer acquisition, and profitable revenue. In addition to paid media, you will support CRM and retention efforts across email, SMS, customer segmentation, LTV analysis, and lifecycle marketing. This is a hands-on role for someone who is analytical, commercially minded, and comfortable balancing revenue growth with margin, customer quality, and long-term value. Check out who we are here: jensonusa.com **The Benefits** We offer a variety of benefits and perks for *full-time* employees, including: - **Medical Insurance:** 100% paid employee only HMO coverage, no cost to you. If you have other qualifying coverage, you may receive a $150 monthly stipend. *If you are out of network, additional costs may apply.* - **Time Off:** 15 days (3 weeks) of Paid Time Off, 7 Paid Holidays and an extra day off to ride (Bike Day) awarded each year on your work anniversary. - **Employee Purchase Program:** Access to purchase our full inventory at cost + 3.5%. - **Retirement Plan:** 401(k) Plan with 4% matching. - Flexible Spending Accounts - **Additional Insurance:** Dental, vision, and supplemental insurance options - Professional Growth & Development Opportunities **Essential Duties and Responsibilities** - Manage and optimize paid search, shopping, Performance Max, and Microsoft/Bing campaigns in partnership with internal teams and agency partners. - Monitor daily, weekly, and monthly performance across revenue, spend, ROAS, CAC, conversion rate, AOV, margin, and customer quality. - Improve Google Shopping and product-level performance through campaign structure, budget allocation, feed strategy, product segmentation, and testing. - Partner with agencies and vendors to ensure campaigns are actively managed, clearly reported, and aligned with Jenson USA’s business goals. - Support paid social, affiliate, display, retargeting, and emerging performance channels as needed. - Evaluate future opportunities in AI search, LLM advertising, and other emerging digital ad formats. - Support email and SMS marketing performance through segmentation, testing, reporting, and lifecycle campaign analysis. - Analyze customer retention, repeat purchase behavior, LTV, reactivation, and customer cohort performance. - Partner with merchandising to align campaigns with inventory, promotions, product launches, closeouts, and seasonal priorities. - Partner with creative and ecommerce teams to improve ad creative, landing page alignment, promotional messaging, and conversion performance. - Build, maintain, and interpret performance reports using platform data, GA4, ecommerce reporting, and other analytics tools. - Provide clear recommendations that improve profitable growth, not just top-line revenue. **Preferred Qualifications** - 3–5 years…