Manager, Social Media

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. General Description: D2L's Manager, Social Media partners with the broader marketing team to develop, execute, and continuously enhance a best-in-class social media strategy that strengthens D2L’s brand presence across organic channels. In addition to overseeing and managing all organic social media activities, this role is responsible for leading D2L’s employee social media advocacy program, empowering employees to amplify the company’s brand and thought leadership. Working under the VP, Corporate Marketing, this role ensures D2L’s social media strategy aligns with the company’s brand, messaging, and business objectives. The Senior Social Media Manager develops and executes content and campaigns that drive brand awareness, engagement, and inbound traffic, while overseeing D2L’s organic social channels, employee advocacy program, and Social Media Specialist. Major Responsibilities: Own D2L's global social media strategy, editorial calendar, and channel roadmap to drive brand awareness, engagement, audience growth, and search visibility. Lead D2L's day-to-day social media initiatives across all corporate channels, ensuring content and campaigns align with business priorities and brand standards. Lead, mentor, and develop the Social Media Specialist through coaching, performance management, career development, and ongoing feedback. Establish team goals, priorities, KPIs, and workflows that align with broader marketing and business objectives. Manage team capacity, intake, and prioritization to deliver high-quality social campaigns and content at scale. Oversee all social media deliverables, ensuring consistency, quality, brand alignment, and timely execution. Own D2L's employee advocacy strategy and program, enabling employees and executives to amplify thought leadership and corporate messaging. Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry. Partner cross-functionally with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, People & Culture, and other stakeholders to deliver integrated marketing campaigns. Lead social media strategy and execution for global events, product launches, corporate announcements, and integrated marketing initiatives. Manage D2L's organic social media budget, allocating resources to maximize reach, engagement, and business impact. Serve as the organization's social media subject matter expert, advising stakeholders on platform best practices, governance, emerging trends, and AI-enabled opportunities. Build and nurture engaged online communities by fostering meaningful conversations,…