Partner Marketing Manager - Content & Influencer Strategy

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Partner Marketing Manager - Content & Influencer Strategy to our Partner Marketing team in São Paulo ! The Partner Marketing Manager - Content & Influencer Strategy will play a key role in engaging and converting our partner network, with a 100% focus on the Brazilian market. This role blends the execution of targeted CRM campaigns (Email and WhatsApp) with the strategic ownership of our Partner Instagram channel and Influencer (KOL) initiatives. You will not be responsible for complex CRM technical automations; instead, you will leverage these tools to execute impactful campaigns focused primarily on conversions, while maintaining a strong relationship and high brand value perception among our partners. This is a unique opportunity to act as a generalist, mixing analytical campaign execution with creative content planning, while leveraging Artificial Intelligence to boost productivity and innovation. YOUR IMPACT Own and evolve the Partner Marketing Strategy for Brazil, balancing CRM campaign execution with a robust Instagram and content calendar. Execute CRM campaigns (Email and WhatsApp) focused primarily on driving commercial conversions, and secondarily on nurturing partner engagement and brand value perception. Define the creative and editorial direction for the Partner Instagram channel in Brazil, orchestrating the end-to-end planning of posts and stories (No customer support/SAC 2.0 duties). Mastermind high-quality creative briefs for the internal design and copy teams, translating business goals into actionable visual and text assets. Map, attract, and manage relationships with Key Opinion Leaders (KOLs) and influencers to advocate for the brand and co-create collaborative content. Define, track, and report KPIs across CRM (e.g., open rates, click rates, conversions) and Social/KOL channels (e.g., engagement rate, reach), translating data into actionable content optimizations. Act as the primary interface between Partner Marketing, Creative teams, and external KOLs, advocating for the CRM and Content strategy internally. Leverage AI tools and workflows to optimize daily operations, such as content ideation, copywriting drafts, and campaign analysis, driving efficiency and innovation. Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness. WHO YOU ARE Proven experience in content marketing and copywriting, ideally for different channels such as social media planning and CRM execution. Experience briefing creative teams (designers and copywriters) to produce high-quality marketing assets. Experience mapping, negotiating, and managing Influencers / Key Opinion Leaders (KOLs). Strong analytical skills to track campaign conversions and social engagement metrics. Ability to execute ad-hoc email and WhatsApp campaigns using CRM tools (no complex technical automation setup required, but must be comfortable operating the tools to deploy campaigns). Familiarity and…