Paid Social Lead, International

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. How we think about marketing At Euc, marketing is about capturing attention and turning it into real growth. We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business by finding where our audience is, grabbing their attention, and telling stories that drive action. We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" campaigns that never move the needle. Here's how we think: Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on Ad buying is problem solving. Whether it's fixing a leaky funnel or finding the next unlock, curiosity is our superpower Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're ruthless about what we let run Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact We focus on outcomes, not channels. If Meta works, we scale it. If TV works, we shift spend. No channel loyalty. Just growth What's next? We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with a 90-day window per market to hit target CAC. We're hiring a Performance Lead for the international team to help drive that growth. You'll own channel execution across our international portfolio and work alongside Jordan (Head of International Growth and Performance) and Juan (Staff Performance Marketer) to set the pace. You'll also work closely with best-in-class performance marketers across our Australia and UK teams, who have built the playbooks we're now scaling globally. About the role (What you'll be doing) We're looking for a performance marketer who works fluidly across channels and platforms. Meta is your deepest channel , but you'll think and operate just as comfortably across landing pages, lifecycle handoffs, measurement, and creative strategy. In a market launch , every part of the funnel moves at once, and we need someone who can move with it. This is a hands-on role for someone who likes being in the account and the data, designing the next test rather than briefing it. You'll work across markets, brands, and channels, with strong central support on signal architecture, measurement, and creative production. You'll: Run and scale Meta across our international markets (Germany, Canada, Japan) and the new markets we launch over the next 12 months, with a focus on day-to-day execution and steady performance lift Scale TikTok and emerging channels alongside Meta as they grow into a meaningful share of spend, bringing the same rigour to creative testing and measurement Help stand up new markets end-to-end, partnering with central teams on signal architecture, account structure,…