National Foodservice Sales Manager

**Department:** Sales **Location:** Remote **Shift:** Day, Monday – Friday – Full-Time **Wage:** 151,000 - 166,000/year based on experience **Company Overview:** At Bob’s Red Mill, we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. Wholesome means ensuring our food is of the highest quality, empowering and supporting our diverse group of employee owners, respecting our planet, and bettering our communities. We believe that joy is for everyone. **Position Overview:** The National Foodservice Sales Manager is responsible for leading the strategic direction, commercial execution, and financial performance of Bob's Red Mill's Foodservice business across the United States and Canada. This position owns the Foodservice growth strategy, P&L performance, customer relationships, broker network, and sales organization while expanding Bob's market presence across both commercial and non-commercial channels. Working cross-functionally with Marketing, Operations, Finance, Product Development, and Customer Service, this position translates market opportunities into sustainable business growth, strengthens strategic partnerships, and develops a high-performing team that consistently delivers exceptional customer experiences and profitable results. ### Key Responsibilities **Essential Job Functions:** Business Leadership - Lead the strategic direction and financial performance of the Foodservice business while driving sustainable, profitable growth. - Own the Foodservice P&L and deliver annual revenue, profit, and market share objectives. - Develop and execute the long-term Foodservice growth strategy across commercial and non-commercial channels. - Identify new market opportunities, customer segments, and strategic partnerships that accelerate growth. - Develop annual business plans, forecasting, and budget recommendations. Customer & Channel Leadership - Build and strengthen customer partnerships that expand distribution, accelerate market penetration, and deliver long-term value. - Lead national customer strategy across foodservice distributors, operators, ingredient accounts, and strategic channel partners. - Develop and manage relationships with key distributor and re-distributor partners, national accounts, contract feeders, and GPOs. - Lead negotiations and strategic planning with customers and broker partners. - Drive execution of promotional programs, category initiatives, and customer growth plans. - Represent Bob's Red Mill at industry conferences, customer meetings, and national trade events. Non-Commercial Expertise - Drive growth across non-commercial segments (contracted and independent) by leveraging deep expertise in contract management, GPO’s and strategic channel partnerships. - Lead strategy and growth across Healthcare, Higher Education, Business & Industry, Hospitality, and other non-commercial segments. - Develop strategies leveraging Group Purchasing Organizations (GPOs), contract management organizations, and distributor partnerships. - Identify opportunities to expand penetration within contracted operator networks. Team Leadership - Build, develop, and inspire a high-performing sales organization through coaching, accountability, and a culture of continuous growth. - Build, coach, mentor, and develop a high-performing Foodservice sales organization. - Establish clear goals, performance expectations, and development plans for direct reports. - Conduct regular coaching, succession planning, and talent reviews. - Foster a culture of accountability, collaboration, continuous improvement, and customer focus. - Recruit, retain, and develop top sales talent. Broker Leadership - Champion a partnership-first broker philosophy that moves beyond traditional broker management – building trusted relationships grounded in transparency, shared ownership, strategic planning, and a collective commitment to winning in…