Monetization Lead

Appodeal is a dynamic US-based product company with a truly global presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space. Why Appodeal? At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses! We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. Here’s what we value, and what we hope you do too: Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers. Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry. Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors. Enjoying the Journey: We believe in having fun while working toward our goals. Appodeal is looking for a Monetization Lead to own ad monetization strategy and execution across our mobile gaming portfolio - WordMaker, Solitaire, and Brick Blast. This is a hands-on ownership role, not a coordination or reporting function. The Monetization Lead operates as a cross-functional integrator: pulling in Ad Tech, Analytics, and Product for a given app to drive eProfit outcomes, without needing direct reporting authority over those functions. You set the monetization agenda for the portfolio and are personally accountable for the results. We are looking for someone who has built and scaled monetization specifically inside casual, ad-monetized mobile games — not general ad-tech, mediation-commercial, or IAP/midcore backgrounds — and who is energized by moving fast, testing constantly, and owning outcomes directly. What You Own Monetization Strategy Define and evolve the ad monetization strategy across the games portfolio, grounded in eProfit outcomes rather than isolated ad-revenue metrics. Own waterfall structure, floor pricing, and placement strategy across all titles. Maintain live knowledge of eProfit, ARPDAU, eROAS, and fill/show rates across the portfolio. Stay in the data daily. Experimentation Build and run a rigorous, high-velocity A/B testing culture: waterfall configurations, placement density, floor optimization, network mix. Translate experiment results into concrete, prioritized action — not just readouts. Set the cadence and quality bar for how monetization hypotheses are tested across the team. Network & Partner Relationships Own and grow relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization. Negotiate terms, unlock new demand sources, and resolve commercial or technical issues directly with partners. Represent Appodeal in partner conversations as the accountable owner of monetization outcomes. Working With a Shared Intelligence Layer Operate without a dedicated in-house analytics headcount — pull data, attribution, and LTV models from the shared intelligence layer rather than building parallel infrastructure inside the function. Partner with the data and RnD teams to make sure the intelligence layer serves monetization decision-making, rather than working around it. Cross-Functional Integration Act as the Product Owner for monetization on a given app — pulling in Ad Tech, Analytics, and Product as needed, without direct reporting lines over those functions. Work closely with Product and UA to ensure monetization decisions are made in the context of full eProfit, not ad revenue in isolation. Enable fast hypothesis testing and iteration cycles across the games portfolio. Team and Culture Build and lead a lean, high-talent team; raise the bar on talent density rather than grow headcount for its own sake. Set a high bar for ownership, speed, and rigor. A…