Media Manager, Brand Marketing and Integrated Campaigns

**Who we are** At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply. To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please [visit our website](http://www.heartandstroke.ca/) **The opportunity** *Please note Heart & Stroke offers a hybrid work option. Candidates must be able to travel to the Toronto office when requested.* Heart & Stroke is seeking a seasoned Media Manager who wants to make a difference to the health of Canadians. The Media Manager is responsible for leading media strategy, planning, execution, and optimization across integrated marketing and fundraising campaigns. This role is designed to support the complexity, volume, and always-on nature of the Foundation’s media activity, with a strong focus on performance, optimization, and partnership opportunities. Working closely with Brand team as well as, Fundraising, Analytics, and agency partners, the Media Manager oversees a portfolio of concurrent, integrated campaigns and always-on programs—ensuring media investments are strategically sound, efficiently executed, and continuously optimized to drive impact within approved budgets and channel requirements. **How you will make an impact every day** Marketing Strategy Development & Campaign Planning - Develop media strategy across integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunities. - Provide media counsel and recommendations to Brand team based on the overarching brand and campaign strategy - Partner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing, and investment approach. - Identify and assess new media opportunities, including in-kind media, partnerships, and innovative placements that extend impact within budget constraints. - Ensure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficiencies. - Provide guidance and oversight to the Media Coordinator supporting trafficking, reporting, and performance monitoring. - Contribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activity. - Support continuous improvement of media workflows, tools, and reporting. Campaign Management & Execution - Serve as the day-to-day media lead with external media agencies, providing clear briefs, direction, oversight, and performance accountability across multiple concurrent campaigns. - Oversee end-to-end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA, and in-platform setup, ensuring accuracy, quality, and adherence to timelines and budgets. - Lead ongoing monitoring, testing, targeting, and optimization,particularly for always-on and performance-driven channels, establishing a clear optimization cadence with the agency and ensuring actions are implemented in-flight. - Work closely with Analytics to review performance, interpret results, and translate insights into clear media actions and recommendations for in-flight and future campaigns. - Implement real-time optim…