Marketing Operations Analyst

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. We are looking for a Marketing Operations Analyst to help scale the systems, processes, and data that power our marketing engine. This is a hands-on role for someone who enjoys building operational rigor behind campaigns, lead flow, reporting, and platform management. The right person will be systems-minded, detail-oriented, comfortable leveraging AI, and naturally curious with the initiative to improve processes, build new skills, and find better ways of working. This role sits within Revenue Operations and supports the marketing function. What You Will Do Marketing Systems & Tools Serve as the day-to-day admin and operator of HubSpot across marketing operations workflows, team enablement, standardization, and platform utilization Monitor and maintain HubSpot-Salesforce sync health, troubleshoot issues, and partner with Revenue Operations on integration improvements Campaign & Event Operations Build and maintain the operational infrastructure behind marketing campaigns, including forms, landing pages, lists, segments, routing, and supporting workflows Own event operations and list-based lead processing, including imports, enrichment, QA, routing, and handoff to sales Enforce campaign operations standards across UTM governance, attribution, QA, and lead handoff Support ad hoc testing, routing, and operational requests for the marketing team AI, Automation & Efficiency Integrate AI tools into day-to-day work to improve productivity and execution Use, build, and evolve AI-enabled workflows and automations that make recurring operational work more scalable, repeatable, and efficient Identify opportunities to improve and scale the team’s use of HubSpot through standardization, reusable assets, AI capabilities, and more efficient operational workflows Reporting & Data Build, maintain, and deliver recurring marketing performance reports and dashboards Develop deep knowledge of our data to support segmentation, workflow logic, data requests, and analysis Monitor and maintain data health to support accurate reporting, lead flow, attribution, and pipeline outcomes across systems Ensure marketing adheres to data privacy laws and compliance requirements What You Bring 3 to 5 years of experience in marketing operations, marketing systems, revenue operations, or a similar B2B go-to-market operations role. Hands-on experience with HubSpot, including workflows, lists, forms, properties, segmentation, and reporting. Working knowledge of Salesforce, including campaigns, objects, reporting, and how Salesforce interacts with connected systems. Experience supporting or maintaining integrations between systems, ideally HubSpot and Salesforce. Comfort working with lead routing, enrichment, imports, QA, data management, and process-driven execution. Strong attention to detail and a habit of catching issues before they become larger problems. A systems-minded approach: you enjoy making processes more scalable, efficient, and reliable. Confidence working independently once ramped, with sound judgment on when to escalate. Familiarity with marketing fundamentals and the lead lifecycle Comfort learning and using AI tools to improve day-to-day workflows and team efficiency. Strong communication and collaboration skills across marketing, sales, and operations partners. Nice to Have Experience in a B2B or startup environment. Experience with tools such as ZoomInfo, Clay, Chili Piper, 6sense, or similar go-to-market systems. HubSpot certifications. Experience documenting wor…