Marketing Manager

MARKETING MANAGER Margaritaville Hotel Nashville **SUMMARY** At Margaritaville Hotel Nashville, we bring a unique blend of urban energy and laid-back paradise to the heart of Music City. In this role, the Marketing Manager is wholly responsible for developing and executing property-level marketing plans, strategic campaigns, and on-brand messaging that capture the “no worries” Margaritaville vibe. Through traditional, digital, and social media channels, this role drives consumer awareness and engagement among hotel guests, local patrons, and destination visitors. A heavy focus is placed on activating and showcasing our distinct food and beverage venues (including our rooftop experience and signature dining), live entertainment programming, and seasonal property promotions. **QUALIFICATIONS** - Education: BA/BS Bachelor’s Degree in Marketing, Communications, Hospitality Management, or equivalent experience. - Experience: - A minimum of three (3) years of professional hospitality or entertainment marketing experience (experience in the Nashville market is highly preferred). - A minimum of three (3) years of experience developing and executing multi-channel marketing campaigns. - Skills & Expertise: - Strong understanding of brand standards, with the ability to balance corporate brand identity with localized, city-specific marketing. - Proven digital marketing expertise, including social media management, email marketing, and content creation. - Proficient in Microsoft Office and Adobe Creative Cloud programs (Photoshop, InDesign, Canva, etc.). - Excellent project management, organizational, and time-management skills. - Strong written, verbal communication, and storytelling abilities. - Attributes: - Demonstrates high energy, enthusiasm, self-confidence, and a positive, collaborative attitude that reflects the brand culture. - Ability to work independently under minimal direct supervision, manage time well, and adapt quickly under pressure to meet deadlines. **PERFORMANCE STANDARDS** - Strategic Planning: Creates and executes the annual property marketing plan within budget, in close consultation with the General Manager, Director of Sales, Food & Beverage leaders, and corporate brand teams. - Revenue Collaboration: Partners with the Revenue Management and Sales teams to develop targeted promotional offers that drive room nights, maximize strategic revenue growth, and align with brand standards. - Agency Management: Manages third-party social media and digital agencies to ensure paid strategies are optimized with real-time Nashville market data, reviewing content calendars to ensure accurate brand voice and maximum ROI. - Brand Integrity: Serves as the on-property brand ambassador, ensuring all collateral, photography, digital footprint, and guest-facing messaging perfectly mirror the Margaritaville lifestyle guidelines. - Community & Partnerships: Actively identifies and leverages local Nashville events, music festivals, tourism trends, and community partnerships to elevate the hotel and restaurant reputations. - Guest & Reputation Management: Monitors local review sites and feedback channels to maintain service quality standards, offering insights to operational teams to boost guest satisfaction. - Professionalism & Work Habits: Adheres to hotel standards for dress, grooming, attendance, and punctuality, embodying the professional yet welcoming nature of the hospitality team. **ESSENTIAL FUNCTIONS** Campaign & Content Creation - Handle all creative asset request submissions, managing design deadlines effectively for both print and digital collateral. - Curate, write, and schedule blog posts and website content, planning a forward-looking editorial calendar and coordinating contributions from internal team members. - Work with F&B department heads to create, package, and execute promotions for the hotel’s bars, restaurants, and rooftop venues. - Support public relations efforts by organizing timely media responses, hosting inf…