Marketing Manager – Flag Football

## Overview **Marketing Manager – Flag Football | Chicago, IL (Hybrid)** At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream. We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view, and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion. Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference — and who love to help others win. Together, we will create a better world through sport. Join us. ## What You'll Do The **Marketing Manager** will lead marketing plans and activities to support avid player outreach & grassroots engagement for the Team Sports Business Unit, specifically for flag football. Specific responsibilities include, but are not limited to: - Build, manage, and track 360-degree global flag football marketing plans and budgets to ensure strategic alignment, operational efficiency, and measurable business impact via retail sales and brand growth. - Partner cross-functionally with Marketing, E-Commerce, PR, Social, Sales, Retail, Creative, and Commercial teams to develop and execute consumer-relevant, on-brand marketing programs that deliver business results in American football. - Support the Marketing Director in developing and executing grassroots activation platforms designed to engage target consumers and grow participation globally. - Identify, secure, and manage strategic partnerships while supporting key football organizations, including NFL FLAG, IFAF, and various grassroots partners, to ensure annual contractual deliverables are executed effectively. - Build a scalable ecosystem of global flag football partnerships by evaluating organizations across youth, high school, and adult segments and developing clear points of view on strategic fit and value. - Develop strategic marketing briefs for avid-focused product launches and initiatives, providing clear, actionable feedback to creative teams to ensure deliverables meet brand and business objectives. - Identify content needs and manage the creation process through internal and external resources, partnering with social media teams to execute flag football content across relevant channels. - Oversee flag football ambassador program, including contract management, recruitment, campaign planning, and ongoing program execution. - Communicate marketing strategies, consumer insights, and category priorities in core team planning sessions, sales meetings, and cross-functional business reviews. - Plan, attend, and manage experiential event activations, ensuring each event is executed to brand standards, reaches the target consumer, and supports overall flag football growth objectives. - Other duties as assigned. ## What We're Looking For This role requires a bachelor’s degree from a four-year college or university in Marketing, Communications, or a related area; an MBA with a focus on marketing is preferred. We are seeking candidates with a minimum of 5 years of consumer marketing experience for a brand or a marketing agency. Other qualifications include: - Experience building and leading marketing campaigns, across digital, social, experiential, and retail. - Experience writing creative briefs and working…