Manager, Paid Search

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 886 – Manager, Search - UK Role Summary and Impact Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. About the role As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team. People Motivational Manager leading by example whilst coaching & developing your Account Executives in the UK & Global Hub; providing constructive feedback at every appropriate opportunity. Oversee, as appropriate, the performance of Account Executives and Global Hub; ensuring that you quality control work and advise them on the correct course of action, as needed. Delegating and managing the workload and output for your team, including in the Global Hub, who ensure daily diagnostics and governance is achieved to the highest standards. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates. Product Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products. Making full use of the technology available. Adoption of 3 rd and 1 st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.). Operations Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. Implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement and providing recommendations to Directors. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. Profile Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM Nexus training & events, and more. Performance Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients. Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can…