Manager - Digital Marketing

## Description **Why Work at the Polynesian Cultural Center?** At the Polynesian Cultural Center, our employees are at the heart of our mission to preserve and share the cultures and traditions of Polynesia. Joining our team means becoming part of a purpose-driven organization that values learning, service, and personal growth. This role offers the opportunity to make a meaningful impact on the overall experience of our employees while working in one of the most unique environments in Hawai'i. The Digital Marketing Manager drives growth by integrating performance marketing, brand storytelling, and innovative technology to enhance the guest experience and maximize revenue. You will lead a multi-disciplinary department, transforming data-driven insights into global marketing strategies that elevate the brand’s digital presence and market share. **What You’ll Do** - Manage the strategic execution of a full-funnel media mix, including SEM, Display, Paid Social, CTV/Linear TV, and digital music syndication. - Direct lifecycle marketing efforts through Email and SMS automation to increase customer lifetime value and brand loyalty. - Oversee organic social media strategy and influencer partnerships to ensure authentic brand engagement and cohesive messaging across all platforms. - Coordinate with traditional marketing channels/agency to ensure digital efforts amplify and track the effectiveness of offline placements. - Analyze cross-channel data to optimize spend, improve attribution accuracy, and meet aggressive ROI and lead generation targets. - Manage a diverse team of specialists and external partners, fostering a culture of high performance and continuous creative testing. - Grow and maintain the affiliate marketing program, ensuring high-quality traffic and brand-aligned partnerships. ## Requirements - Bachelor’s degree (BA/BS) in Marketing, Business, or a related field; or an equivalent combination of education and experience. - 5+ years of experience in digital marketing, with at least 3 years in a management role overseeing multiple direct reports and diverse marketing channels. - Proven track record of managing complex budgets across both performance and engagement-focused platforms. **Preferred Qualifications:** - Experience managing a "Blackout" audit or similar deep-dive media waste analysis. - Advanced certifications in Google Ads, Meta Blueprint, or CRM platforms (e.g., Salesforce/HubSpot). - Previous experience in the travel, tourism, or e-commerce industries. **Work Schedule:** To Be Determined (40 Hours Per Week) **All applicants must be available for an on-site interview at the Polynesian Cultural Center in Laie, HI. Please note that the Polynesian Cultural Center will not provide relocation or travel expense reimbursements related to this application or hiring process.**