Manager, Commerce Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary & Impact As a Manager, Commerce Social, you will be responsible for leading the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. In this role, you will oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals across conversion, ROAS, traffic, and brand growth. You will partner closely with internal strategy, analytics, creative, commerce, and client teams to develop and execute best-in-class commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and other emerging retail media ecosystems. This role will also contribute to account growth opportunities, process improvements, and strategic planning initiatives. Skills and Experience • Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership. • Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans. • Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon, Walmart Connect, and Instacart. • Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns. • Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic, and engagement. • Deliver client-facing reporting, insights, and optimization recommendations on a regular basis. • Identify opportunities to improve processes, workflows, campaign efficiency, and overall performance through strategic thinking and innovation. • Actively contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership. • Create or assist in developing POVs, best practices, playbooks, and process documentation related to commerce social and retail media activation. • Mentor and support junior team members while helping foster a collaborative and growth-oriented team environment. • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work…