Marketing Specialist

MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING) Location: Remote Employment Type: Full-time ABOUT THE ROLE We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels. KEY RESPONSIBILITIES SOCIAL MEDIA MANAGEMENT - Own and manage social media presence across platforms such as TikTok, LinkedIn, and X - Plan and execute structured content calendars aligned with growth goals - Develop short-form video strategies targeting e-commerce brands and agencies - Monitor engagement performance and continuously optimize content output CONTENT STRATEGY - Build and execute a consistent multi-channel content strategy - Translate product features into compelling educational and conversion-focused content - Collaborate with internal stakeholders to develop thought leadership content - Produce: - short-form videos - carousels - product explainers - insight-driven posts - creator economy commentary PAID ADVERTISING CAMPAIGNS - Plan, launch, and optimize paid campaigns across platforms such as: - TikTok - Meta - LinkedIn - Google (optional but preferred) - Test creatives, audiences, and messaging variations - Improve acquisition efficiency and conversion performance - Track and report campaign performance metrics PRODUCT MARKETING - Support the go-to-market strategy for new feature releases - Help position AI-driven creator discovery and outreach tools clearly in the market - Develop messaging frameworks for agencies and e-commerce brands - Contribute to landing page messaging and campaign narratives GROWTH & ANALYTICS - Track and report on key marketing KPIs - Identify opportunities to scale acquisition and engagement - Run experiments across content, positioning, and paid channels - Support pipeline generation and brand awareness initiatives IDEAL CANDIDATE PROFILE REQUIRED - 2–5+ years of experience in growth marketing, social media marketing, or product marketing - Strong experience managing social media for SaaS, creator economy, or e-commerce brands - Experience running paid acquisition campaigns - Ability to create high-performing short-form content - Comfortable working in a fast-paced startup environment - Strong execution capability (not strategy-only)