Manager, Commerce, India

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Job Overview We are looking for a Manager - Ecommerce Search to lead search marketing across a portfolio of 40+ brands. This role is responsible for planning, executing, and optimizing search campaigns across e-commerce marketplaces, quick commerce, and e-grocery platforms. The ideal candidate will drive visibility, sales, and ROAS through strong platform expertise, data-driven decision-making, and operational excellence. Core Responsibilities Search Strategy & Campaign Management Develop and execute search campaigns across key ad formats such as Sponsored Products, Sponsored Brands, Sponsored Display, PLA, and other marketplace-specific placements. Build keyword strategies using structured segmentation methodologies and optimize targeting across category pages, competitor PDPs, and search placements. Analyze search trends, keyword volumes, and consumer behavior to identify growth opportunities and guide planning. Drive cross-category expansion, competitor conquesting, and new customer acquisition opportunities. Collaborate with content and display teams to align paid search, organic visibility, and broader media plans. Define creative asset requirements for search campaigns and coordinate with creative teams to ensure timely launches. Performance Optimization & Analytics Conduct regular campaign audits and performance reviews across platform dashboards and reporting tools. Optimize bids, budgets, keywords, and targeting to maximize ROAS, sales, and visibility metrics. Monitor and act on platform-specific KPIs such as Share of Voice (SOV), Glance Views, traffic, and conversions. Utilize bid management and digital shelf tools (Pacvue, Stackline, Helium10, etc.) to improve efficiency and performance. Track competitor activities, bidding trends, and market developments to provide actionable insights. Communicate performance issues, optimization opportunities, and strategic recommendations to stakeholders. Operations & Budget Management Manage advertising wallet balances and ensure uninterrupted campaign delivery. Coordinate platform approvals, campaign setup processes, and stakeholder workflows. Maintain accurate Proof of Execution (POE) documentation for reporting and billing purposes. Monitor search budgets, pacing, and monthly financial reconciliations. Reporting & Stakeholder Management Lead internal performance reviews and quality checks before client…