Leasing + Marketing Specialist

##### **Who We Are** The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs. We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join. We are honored to have been voted by our employees as one of the **Albany Time Union’s Top Workplaces** for **ten** consecutive years and nationally recognized as a **Top Workplaces USA** employer for **six** years running. We are also thrilled that our management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024! To learn more about us, please visit our website: [https://www.ugoc.com](https://www.ugoc.com/) ##### **Join Our Team!** We have an immediate need for a full-time **Leasing + Marketing Specialist** to join the team at one of United Group's professionally managed multi – family housing communities located in **Syracuse, NY**. This position will report directly to the Property Manager and will be responsible for all sales and outreach marketing initiatives for the community. ##### **Roles & Responsibilities** ##### **Sales + Prospect Management:** Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community. Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed. Receives incoming calls and manages them accordingly. Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents. Follows up on leads with regularity. Prepares all necessary packets, materials, and paperwork for move-ins or move outs. Keeps units leased to meet or exceed budget. Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders. ##### **Marketing Planning:** Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events. Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined. Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages. Performs outreach marketing within the surrounding community, establishing relationships with local business partners. Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events. Makes recommendations to improve marketing and leasing programs. ##### **Research + Strategy:** Conducts research on new and existing market communities for budgeting and operations purposes. Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape. ##### **Social Media:** Uses social media tools to increase exposure, gain brand awareness, and create client loyalty. **Resident Management + Service:** Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc. Assists in all phases of rent collection process and rent manager program. Communicates all problems or potential issues and makes recommendations to the…