Lead Creative Designer (REMOTE)

About THINKINK THINKINK is a specialist B2B communications agency working with technology companies in the aviation, loyalty, payments, retail, sustainability and travel sectors. We help B2B companies build and improve visibility, strengthen market positioning and support commercial growth through integrated communications, media relations, research and content programs. Clients come to us to solve business problems through smart strategy, compelling storytelling and thoughtful design. Design at THINKINK Design is central to how we help clients communicate complex ideas. Whether we're launching a travel payments company, producing research that influences an industry or creating executive thought leadership, design helps turn strategy into something people understand, remember and act on. You'll have a seat at the table from the beginning of projects, not simply when it's time to "make it look good." We expect this role to contribute ideas, challenge assumptions and help shape the work alongside other team members. The Role We're looking for a Lead Creative Designer who combines strategic thinking with exceptional creative execution. In this role, you will lead creative from concept to delivery across multiple B2B client accounts. This is a hands-on, senior position: you are the creative strategy in the room with the client and the person executing behind the scenes. You won't be handing direction down to a senior designer to interpret, and you won't be waiting for someone to translate your work for web, social or digital; you think and build natively in those channels. You'll work directly with clients, writers, strategists, developers and PR professionals, leading creative discussions, presenting your ideas and producing outstanding design work across websites, social media, reports, presentations, campaigns and brand identities. You're equally comfortable discussing website user journeys with a developer, presenting creative concepts to a client, refining information hierarchy with a content strategist or opening Figma to design the solution and get the work shipped on deadline. Responsibilities Creative Strategy & Direction - Develop and own visual brand and creative strategy for THINKINK clients and the THINKINK brand - Translate client business, communications and campaign goals into clear creative concepts and direction - Set the creative vision for accounts and carry visual consistency through every stage of design and production - Present, explain and defend creative strategy and concepts directly to clients Hands-On Design Execution - Personally execute high-quality design across digital campaigns, social, web, email, presentations and brand systems - Produce high-quality reports, eBooks, white papers and similar B2B marketing assets - Design event graphics, exhibition materials and other event-specific assets - Build provocative, creative concepts for B2B social media and digital marketing, without being boring - Create and evolve visual brand guides for clients (logo, typography, color, brand style) - Support client website redesigns with design that's built for the web, not adapted to it - Produce advanced, on-brand presentations that pair messaging with strong visual design - Edit and retouch images, documents and assets for digital and, where needed, print Digital-First Delivery - Design natively for web, social, email and digital campaigns, working within responsive and digital constraints - Collaborate directly with developers and digital teams without needing work to be translated between disciplines - Use AI-assisted tools to speed up concepting, iteration and production across channels, setting the standard for how the team adopts them - Stay current on digital design, motion and typography trends and bring them to client work Client & Account Partnership - Act as the senior creative lead in client relationships and meetings - Partner with account managers and leadership to scope creative work and manage c…