Lead Copywriter

Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank. Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel. To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more. Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined. We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful. You can learn more about us in Forbes https://www.forbes.com/sites/francescawalton/2026/02/03/home-swap-startup-kindred-raises-125-million-in-fresh-funding-as-travelers-seek-creative-ways-to-save-money/ and The New York Times https://www.nytimes.com/2025/12/16/realestate/is-your-apartment-nice-enough-for-this-home-swapping-app.html. THE ROLE We're hiring a Lead Copywriter to define Kindred's voice and own the words that carry it across every touchpoint. Today, Kindred's copy function lives across various agencies and individuals. This role exists to consolidate expertise and give Kindred one distinctive voice that clearly and consistently communicates what we believe. This is a hands-on role: you'll write the copy Kindred needs today across paid and owned channels (lifecycle, social, in-product, etc.) while building the narrative frameworks and voice guidelines that keep that copy consistent as Kindred grows. Success here requires both strategic thinking and execution: you'll shape the point of view behind how Kindred talks about itself, and you'll write and review all of Kindred’s copy within the standards and voice that you’ve established. You'll partner closely with Performance Marketing, Lifecycle Marketing, Social, and Product to make sure Kindred's story is consistent whether a member is reading a push notification, a homepage headline, or an ad on Meta. In some areas, you will also collaborate with Kindred’s agency partners, raising the bar on their output as you centralize copy into a single, coherent voice. You will be Kindred's first in-house copywriting hire, reporting into the Head of Growth. WHAT YOU'LL DO - Write Kindred’s copy. Take ownership of copy execution across the business. Each word that leaves the building will have been written or reviewed by you. - Own brand voice and tone. Establish and evolve Kindred's voice guidelines so that every piece of writing, from a push notification to a welcome email, sounds unmistakably like Kindred. Be the go-to voice on what's on-brand and what isn't. - Translate Kindred’s narrative into language. Take complex concepts and key messaging priorities from leadership and translate them into clear and consistent messaging that transcend any individual channel. - Centralize the copy function. Provide oversight on Kindred’s agency partners that produce copy, and define the QA and review processes that keep their output sharp and consistent. - Partner across cross-functional teams. Work with Product Marketing and Integrated Marketing on positioning and launch messaging, with Lifecycle Marketing on member communications, with Creative, Social, and Performance Marketing on campaign execution, and with Product on in-product copy—making sure every channel is pull…