Head of Product Marketing

London (Old Street) Full-time 4 days/week in office Why This Role You make product marketing a strategic differentiator, from how we understand our markets through to how Modulr shows up in each of them. You lead the function and own a priority vertical yourself, so you stay close to real buyers rather than managing at a distance. You are hired ahead of your team and you build it. Who we are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability, built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we are trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we are the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website and careers site. The role You will lead product marketing across a business with several products, multiple priority verticals and two distinct go-to-market motions. In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works. That clarity is what this role owns. There is a product marketer in the team today and further vertical seats to come. You are hired first so that you can define what those roles look like and hire into them, and you will shape how product marketing works alongside demand generation, sales and product. You will also personally own one of our priority verticals: Travel, Lending, corporate business payments or SME and accountants. Which one depends on where your experience is strongest and where the business needs you most, and we will work that out together. It matters to us that whoever leads this function is in the market themselves, not directing it from a distance. What you’ll do Own positioning and the narrative - Define sharp, differentiated positioning grounded in real customer insight and a clear point of view on where we win, and translate a technically rich platform into messaging that lands with finance, operations and commercial buyers. Define the value proposition for each market - Build a deep understanding of every vertical we serve: who the buyer is, what they are actually trying to solve, the regulatory and competitive context they operate in, and what makes Modulr the right answer for them. Turn that into a value proposition the whole business can articulate. Talk to customers, constantly - The best messaging comes from the people already buying from us. Run customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project, listen to how customers describe the problem and the product in their own words, and feed that language back into our positioning, our content and our sales conversations. We want the market to hear itself when it reads our messaging. Own a vertical yourself - Carry one priority vertical personally, as the source of truth on its buyers, its competitive landscape and its narrative. Run launches on a cadence - Own launch planning and tiering, with enablement attached and adoption measured, working closely with product on what gets built and how it reaches the market. Arm the commercial team - Pitches, decks, demo narratives, battlecards and win stories built from how buyers actually decide, and used because they are good rather than because they exi…