Director of Public Relations

Level is a learning technology company dedicated to helping students build real academic and life skills with confidence and joy. We combine proven curriculum principles with world class interactive design to make meaningful practice something students want to come back to, not something they struggle through. We support what teachers, schools, and parents are already doing by increasing student engagement with high quality, standards aligned practice that reinforces classroom learning. That’s why we’re building: For students: Rewarding and motivating learning experiences that meet students where they are to build real academic proficiency. For educators: Tools that fit naturally into instruction and help students stay engaged while reducing teacher workload. For parents: Activities that help your kid catch up or get ahead, build confidence, and minimize homework battles, whether learning at school or at home. We are committed to helping every person maximize their potential and live a life of meaning. It’s a difficult problem that requires brilliant people and tremendous effort over time. Level is seeking a Director of Public Relations to build and ultimately own our press function end-to-end, working in close partnership with the Director of Communications. Level currently contracts with two external PR agencies, and this hire is intended to bring that work in-house over time. The goal is to eliminate Level’s reliance on outside PR agencies entirely, and absorb the strategic narrative, senior media relationships, and placement work that agencies currently provide. You will direct Level’s press infrastructure and assets and manage the transition of our current agency engagements to an in-house function. You bring deep U.S. top tier and education-press relationships, relying on your independent editorial judgment to support Level’s launch and growth. You will own how Level’s narrative is executed through press and earned media, identifying reporters, shaping pitches, securing placements, and the day-to-day judgement calls that go with it. You are a hands-on leader; strategic, organized, and energized by building a communications function in a fast-moving pre-launch environment. WHAT YOU WILL DO - Press Strategy & Senior Placements (in-house): Execute Level’s press strategy and execution including senior/national media placements. Make day-to-day calls on which stories and opportunities to pursue and personally drive them to placement. - Agency Transition & In-House Build-Out: Execute the transition of PR ownership from Level’s two current agency partners to an in-house model, absorbing their relationships, institutional knowledge, and functions. - Press Operations: Run Level’s day-to-day press function. This includes managing inbound media inquiries, considering and triaging inbound requests, drafting initial responses/holding lines, scheduling and prepping interviews, managing briefing docs, and coordinating spokespeople. - Press Asset Development & Stewardship: Own and maintain Level’s full press toolkit — fact sheets, FAQs, executive bios, boilerplate, product backgrounders, image and B-roll libraries, press kits, and the Level press page. Ensure assets are accurate, on-brand, and ready to deploy. - Education Press Relationships: Build and maintain direct, senior-level relationships with reporters, editors, and producers covering K-12, edtech, learning sciences, and education policy at U.S. trade and national outlets. - Internal Storymining & Narrative Development: Embed across product, research, partnerships, and marketing to surface story-worthy moments. These can include research findings, product milestones, partnership announcements, educator and student stories, shaping how they’re framed and pitched. - Editorial Calendar & Workflow: Own Level’s rolling editorial calendar across PR moments, product launches/updates, marketing campaigns, and partnerships. Run weekly comms operations cadences with internal stakeholders…