Growth Marketing Manager | B2B

## **At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.** From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. **Your impact?** Empowering businesses everywhere to keep their people, systems, and data safe. [**Key qualities and behaviors of a successful leader at Nord Security**](https://nordsecurity.com/leadership) ## **Main Responsibilities** - Take ownership of customer acquisition performance within your assigned channel or product scope — from planning through execution, optimization, and reporting; - Own end-to-end execution of user acquisition campaigns across paid media, paid partnerships, and other relevant marketing channels, including budget management, performance optimization, and measurement; - Develop and execute strategies for high-impact campaigns across paid social and VOD channels, with a strong focus on commercial outcomes; - Identify, propose, and test new strategies and tactics to improve channel performance — bringing data-backed recommendations and executing on them with speed; - Drive demand generation initiatives that contribute to category presence and unlock meaningful growth opportunities for your product area; - Manage and coach a team of specialists, providing direction, support, and accountability on daily execution and campaign quality; - Guide and support the team in running media campaigns across search, social, display, premium publisher sites, review websites, and more; - Collaborate with the Sales organization to support pipeline generation and sales enablement efforts; - Lead focused projects that test new marketing and creative approaches, and translate learnings into scalable plays; - Collaborate with Web Content Managers, UX designers, and conversion copywriters to deliver high-performing ads, landing pages, and campaign assets; ## **Core Requirements** - 4+ years of experience in growth or performance marketing, ideally in a SaaS or B2B environment; - Proven track record of driving user acquisition, with a solid understanding of retention mechanics and customer LTV; - Strong leadership and communication skills — able to manage a team while staying close to execution; - Analytical mindset and data-driven approach to decision making; - Experience working cross-functionally across marketing, sales, and product teams - Hands-on expertise in at least one core channel: Paid Media, SEO, or Affiliate/Partnerships; - Familiarity with digital marketing tools such as Salesforce, HubSpot, or similar platforms; ## **What We Offer** **Innovate with industry leaders** Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world. **Learn & grow** Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company. **Work from anywhere** Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive. **Physical well-being** Fuel your active lifestyle with online workouts led by our Physical Well-Being experts. Unlock a variety of sports and wellness facilities, like gyms, swimming pools, and fitness classes, with the Multisport card. **Mental & emotional health** Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic. **Premium healthcare** Receive private health insurance giving you peace of mind for your health needs. **Joyful moments – special treats** Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member. **Company events & team-building** Experience iconic Nord Secur…