Global Product Management Marketing V

**Who We Are** Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. **What We Offer** Salary: $174,000.00 - $239,500.00 Location: Santa Clara,CA You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our [benefits](https://hrportal.ehr.com/applied/). **Role Summary** We are seeking a Software & Automation Product Marketing Manager with a B.S. or M.S. in Controls, Mechatronics, EE, Systems, or related discipline and 5–10 years of experience in semiconductor equipment (or closely related capital equipment) product development and/or applications. This role is responsible for translating real production and NPI process/application needs into differentiated software and automation capabilities—delivered either through existing premium software offerings or new capability development. You will own the business and marketing strategy, influence investment decisions, and drive product positioning, pricing inputs, field readiness, and customer adoption to grow premium software revenue and customer value. **Key Responsibilities** **Market & Customer Needs Translation** (Production + NPI) Study current and emerging process/application needs across Production, NPI, and customer HVM ramps, identifying gaps/opportunities where software + automation can create measurable value (throughput, yield, reliability, stability, labor reduction, OEE). Convert application insights into clear capability requirements (controls, sensing, automation workflows, analytics, closed-loop control, fault detection, recipe optimization, etc.). Define and maintain a capability roadmap that maps customer outcomes to deliverable software features—leveraging existing premium capabilities or driving new development when needed. **Business & Marketing Strategy** (Premium Software Growth) Develop abstract scope business and marketing plans, assess market penetration, and execute product positioning to drive competitive advantage, revenue, and market share for premium software. Identify and recommend investment decisions for new product/capability development based on TAM/SAM/SOM, attach rate potential, differentiation, and customer adoption barriers. Drive value proposition creation with quantified customer impact, including ROI models, productivity improvements, and operational outcome metrics. **Competitive Intelligence & Differentiation** Conduct abstract competitive analysis for relevant product lines and drive Red Team analysis to sharpen differentiation and defend leadership. Maintain a strong understanding of competitor automation architectures, sensor/control strategies, and software monetization approaches. **Pricing, Packaging & Commercial Execution** Assist with abstract pricing and packaging strategies to build/protect leadership in market share while improving margins and value capture. Define premium software offers (bundles/options), feature tieri…