Field Marketing Manager

**Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity** Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. **Part and Full Time Benefits Eligibility** - Medical, Dental, Vision insurance - 401(k) - Associate assistance program - Employee discounts - Referral program - Early access to earned wages for hourly associates (outside of CA) - Optional voluntary benefits including ID theft protection and pet insurance **Full Time Only Benefits Eligibility** - Paid Time Off - Paid holidays - Company provided life insurance - Adoption benefit - Disability (short and long term) - Flexible Spending Accounts - Health Savings Account - Optional life and dependent life insurance - Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan - Tuition reimbursement Base pay in range will be determined by applicant’s skills and experience. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year. The application window is anticipated to close within 30 days of the date of the posting. ### Responsibilities The Field Marketing Manager is strategic, detail-oriented, and highly execution-focused. This role leads field marketing programs that support more than 500 senior living communities across the organization to drive REVPAR and move-ins, while ensuring alignment with the priorities and needs of Brookdale’s six individual regions. The Field Marketing Manager analyzes community, market, and regional performance needs to identify gaps, develop scalable marketing solutions, and support local execution through campaigns, toolkits, reporting, and events. This role requires the ability to operate with urgency and accuracy in a fast-paced, ever-changing environment while managing multiple priorities, stakeholders, budgets, timelines, third-party vendors, and deliverables. 1. Own and manage field marketing programs supporting 500+ Brookdale Senior Living communities from initial planning through development, execution, reporting, and optimization to drive REVPAR and move-ins, while ensuring alignment with the priorities and needs of Brookdale’s six individual regions. 2. Strategize with marketing, sales leaders, operations leaders, and managers to identify gaps in community marketing performance and build targeted lead generation and lead nurture marketing campaigns at the community, market, district, and regional level. 3. Analyze community, market, and regional performance data to identify marketing opportunities, source group trends, source group gaps, and priority audiences, including medical and non-medical professionals, prospects, influencers, friends/family/resident, and other locally relevant sources. 4. Develop and present written field marketing strategic briefs that define specific marketing situations, regional needs, source group opportunities, target audiences, recommended strategies, execution plans, and success measurements, ensuring resulting strategies are actionable, aligned, and scalable. 5. Define program objectives and success measurements, ensure alignment with business objectives, and deliver all aspects of programs locally while ensuring field needs a…