Lifecycle & Retention Marketing Manager

About DataCamp DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 20million learners and 6,000+ companies , including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage. About the role We’re looking for a hands-on, detail-oriented Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. Operating at meaningful scale ( 150+ automated email programs and millions of monthly sends ), you’ll partner with the Director of Lifecycle Marketing on campaign strategy while fully owning flawless execution of our test‑learn‑optimize roadmap . You collaborate intensely with your team member organising, executing and optimising the adhoc campaign calendar ensuring that learnings are gathered and leveraged across both verticals with the final goal to create an outstanding user experience across all messaging channels and for a global audience which comprises enterprise, B2C, academic subscribers as well as registered users without a subscription. This is an individual contributor role with an execution‑forward remit. This is more than designing beautiful emails or writing compelling copy, we are looking for someone who understands the technical foundations behind the messaging channels and is able to scale a messaging program which meets the user where they are at while optimizing the setup for manageability and robustness. If you love turning insights into shipping programs across email, mobile push, web push, and in‑app notifications , we’d love to meet you. About you At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply! Responsibilities Optimisation of subscription rates, subscription renewal rates as well as metrics related to quality lead generation through delivering messaging which is relevant and resonates with the audience Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking to maintain the highest quality standards. Personalize at scale: use behavioral and lifecycle signals to deliver dynamic content, branching logic, and targeted eligibility rules. Plan & ship lifecycle campaigns across email, mobile push, in‑app, and browser notifications for Free registered, B2C, B2B, and Academic subscribers . Support the experimentation roadmap for CRM channels: build a hypothesis backlog, design A/B/n and holdout tests, document results, and translate insights into roadmap decisions. Collaborate closely with the team member managing the comms calendar for weekly email newsletters and cross-channel communications; manage timing and frequency to minimize overlap and maximize impact. Design and improve automated journeys across onboarding, activation, habit formation (e.g., streaks), re‑engagement/win‑back, cross‑sell/upsell, and renewal/churn prevention for registered users, as well as B2C, enterprise and academic subscribers Safeguard deliverability & compliance: maintain list hygiene and monitoring; follow GDPR, CCPA, CAN‑SPAM, and PECR . Leverage automation & AI: prototype low‑code automations (e.g., n8n or Make.com ); use…