Director, Performance Marketing

**DIRECTOR – PERFORMANCE MARKETING (Hybrid)** **** **** ***Job Summary:*** We are seeking a dedicated and talented Director, Performance Marketing to join our team. In this role, you will drive our paid media strategy across paid social, paid search, affiliate, and emerging digital channels to profitably acquire and retain customers. As a member of the Digital and Ecommerce team, you will collaborate with Creative, CRM, and Site, and report directly to the Head of Digital and Ecommerce. **HYBRID:** This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates-based Los Angeles. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. **** ***What You’ll Do:*** **** Essential Job Functions The Director of Performance Marketing is responsible for building and scaling ONE/SIZE’s growth engine across paid media and acquisition channels, driving profitable customer growth while protecting brand equity. This role blends strategy, execution, and leadership, and partners closely with Brand, Creative, Ecommerce, CRM, Retail, and Finance to align performance marketing with broader business goals. - Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV. - Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms. - Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets. - Build and maintain a disciplined testing program, including A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels to continuously unlock scalable learnings. - Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE’s brand voice while driving strong CTR, CVR, and ROAS. - Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies. - Collaborate cross-functionally with Ecommerce, CRM, Creative Strategy, and Brand to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention. - Own and evolve the measurement and attribution framework ileveraging tools such as platform pixels, server-side tracking, MMM, lift tests, and incrementality studies. - Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling. - Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing. - Build and refine dashboards and KPI frameworks that provide visibility into CAC, ROAS, LTV, cohort performance, and payback periods, enabling better decision making and forecasting. - Support retail and omnichannel initiatives by partnering with retail teams and key accounts to activate paid media, retail media networks, and localized performance campaigns that drive both ecommerce and in-store demand. - Champion an experimentation and learning mindset within the growth organization, encouraging rapid iteration, intellectual honesty, and data-informed decision making. - Regular attendance, collaboration acro…